At STAGE OTT, I own content marketing across dialects, covering 45+ launches from positioning and go-to-market planning through execution and optimization.
I architected the “Laadli Chhathi Mai Ke” campaign around Chhath Puja, generating 131M+ views across YouTube and Instagram. I also manage a team and shape content strategy and campaign calendars across YouTube and Instagram.
At K&K International, I built India and USA social presence from zero and delivered a 26% reach increase and 14% engagement lift. Meta campaigns scaled lead generation to 50+ qualified leads per week.
At Moj (ShareChat), I led and contributed to flagship campaigns totaling 101B+ views, and founded and scaled the Bhojpuri hashtag community into a model replicated across 9+ language verticals. Earlier, I hosted “Yuvavaani” on All India Radio and created content as a freelance writer.

