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Vanshika Nagar

@vanshikanagar

Social Media & Content Strategist at ART GHARANA, growing its Instagram to 35K+ followers and creating Reels with 2M+ views.

India

Message

At ART GHARANA, I lead social media and content strategy across B2C and emerging B2B initiatives. I grew its Instagram from 28K to 35K+ followers and developed content that generated 2M+ and 1.2M+ Reel views.

At BUTTERPAPER MARKETING, I developed social media and content strategies for F&B, hospitality and lifestyle clients. For Shervani Pebbles & Pines, I scaled Instagram by 367% and increased average post engagement by 45%.

Across freelance projects and event marketing work with TIMES INTERNET + HINDUSTAN MEDIA, I have contributed to content creation, creator campaigns and event execution. I also supported campaigns involving Adobe, Microsoft and Salesforce.

Experience

Work history, roles, and key accomplishments

Current

Social Media & Content Strategist

Current

Art Gharana

Oct 2025 - Present (11 months)

Lead social media and content strategy across B2C and emerging B2B initiatives, growing Instagram from 28K to 35K+ followers and generating 2M+ and 1.2M+ Reel views. Manage end-to-end content execution, including ideation, scripting, shooting, and creator coordination.

Social Media Strategy Content Strategy Content Calendar Short Form Content Reels Scripting Creative Direction Performance Analytics Client Coordination B2B Marketing

Current

Freelance & Side Quests

Current

Self Employed

Jan 2021 - Present (5 years 8 months)

Worked across freelance and project-based engagements spanning social media strategy, content creation, copywriting, Reels, influencer marketing, creator campaigns, and brand communication. Selected work includes projects with Exly, Flynt.Social, Create Out, and independent brand/creator collaborations.

Social Media Strategy Content Creation Copywriting Reels Influencer Marketing Creator Led Campaigns Brand Communications

Social Media Executive

Butterpaper Marketing

Oct 2024 - Sep 2025 (11 months)

Developed social media and content strategies for clients across F&B, hospitality, and lifestyle categories, scaling a client's Instagram by 367% and increasing average post engagement by 45%. Produced 20+ monthly assets and orchestrated on-ground shoots and production.

Social Media Strategy Content Strategy Content Calendar Reels Carousel Stories Performance Analytics Campaign Planning Creative Development Client Coordination

Project & Event Marketing

Times Internet + Hindustan Media

Jan 2022 - Dec 2023 (1 year 11 months)

Supported event-led marketing campaigns, experiential activations, and sponsorship initiatives across media and technology brands. Coordinated on-ground execution for MarTech Asia 2022 and contributed to pitch decks and sponsorship proposals for major events.

Event Marketing Campaign Planning Partner Coordination Pitch Decks Sponsorship Vendor Management Creative Assets

Education

Degrees, certifications, and relevant coursework

Kamala Nehru College, University of Delhi

Bachelor's, Journalism and Mass Communication

2021 - 2024

Activities and societies: Member of Debating and Literary Societies; organizing committee for Journo Junction.

Pursued a Bachelor's in Journalism and Mass Communication, minoring in Commerce, while actively participating in debating and literary societies and organizing the college's journalism fest.