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Skylar Stoffel

@skylarstoffel

Brand development and digital UX specialist at Fortified Structural Solutions, making construction technology accessible through three websites.

United States

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What I'm looking for

I want to help organizations introduce innovative ideas by making them understandable, accessible, and valuable through brand strategy, digital experience, and education.

At Fortified Structural Solutions, I developed brand and digital marketing infrastructure across three company brands to support adoption of an emerging construction technology. I translate complex technical concepts into accessible, customer-focused content that helps audiences move from awareness toward adoption.

I designed, front-end developed, and continuously optimized three WordPress websites, including an eCommerce platform. I also created educational resources and optimized paid Meta campaigns that drove 1,200+ qualified visitors to the online storefront in one month.

At the North America SCIP Association, I led the launch and continued growth of its digital presence, expanding membership to 130+ industry professionals. I developed and manage the NASA Member Portal, which grew to 35 active members, and publish educational resources and member communications three times per week.

For Charter for Compassion International & Compassionate St. Augustine, I led development of a new organizational website, managing a $2,500 budget and five-month timeline; engagement increased by 75%. I’m drawn to work that makes innovative ideas understandable, accessible, and valuable through brand strategy, digital experience, and education.

Experience

Work history, roles, and key accomplishments

Current

Brand Development & Digital UX Specialist

Current

Fortified Structural Solutions

Jun 2025 - Present (1 year 4 months)

Architected brand development and digital marketing infrastructure across three company brands, integrating websites, CRM, customer education, and marketing operations. Designed and optimized WordPress websites, Meta ad campaigns, and email marketing to drive adoption of an emerging construction technology.

Brand Development Digital Marketing WordPress SEO Meta Ads A B Testing Email Marketing CRM Marketing Operations Content Strategy Web Development HTML CSS WooCommerce Google Analytics

Current

Brand Development & Digital UX Specialist

Current

North America SCIP Association

Jun 2025 - Present (1 year 4 months)

Led the launch and growth of the North America SCIP Association's digital presence, expanding membership to 130+ industry professionals. Developed and manages the NASA Member Portal, growing participation to 35 active members through educational resources and engagement initiatives.

Digital Strategy Content Strategy Member Engagement Community Management Educational Content Marketing Web Development CRM

Board of Trustees Member & Digital Marketing Project Manager

Charter for Compassion International & Compassionate St. Aug

Sep 2023 - May 2025 (1 year 8 months)

Led development of a new organizational website, managing a $2,500 budget and five-month project timeline that increased engagement by 75%. Collaborated with board leadership on strategic planning, youth engagement initiatives, and organizational risk management.

Project Management Web Development Strategic Planning Stakeholder Management Budget Management

IT Project Management Intern

TriStar Energy

Jul 2024 - Aug 2024 (1 month)

Supported enterprise software implementation projects across HR, Marketing, and Accounting using Agile methodologies. Assisted with project planning, stakeholder communication, and executive reporting for IT Steering Committee initiatives.

Agile Project Planning Stakeholder Communication Executive Reporting

Education

Degrees, certifications, and relevant coursework

The Project Management Institute

CAPM (Certified Associate Project Manager), Project Management

Pursuing the Certified Associate Project Manager (CAPM) certification, currently in progress.

Flagler College

Bachelor's Degree, Social Entrepreneurship, Computer Information Systems

Grade: 3.96 Summa Cum Laude

Activities and societies: Relevant Coursework: Passed with Distinction Capstone project in Website Design, Project Management, and UX Design in Mobile Applications, Capstone project in Sustainable Business Model Development for a Food Allergy Management App

Pursued studies in Social Entrepreneurship and Computer Information Systems, graduating Summa Cum Laude as an Honors College Graduate with a GPA of 3.96.