Open to opportunities

Shirui Liang

@shiruiliang

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Web Specialist and UX/UI designer delivering accessible, high-performing university and client websites.

United States

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What I'm looking for

I’m looking for a role where I can design and develop accessible, SEO-friendly web experiences, partner closely with engineers, and improve measurable outcomes through UX research, QA, and continuous optimization.

I’m a Web Specialist and UX/UI designer who builds and improves high-priority web experiences—designing, developing, and consulting on assets that perform. At the University of Denver, I designed and developed the university homepage, contributing to a record-high application cycle and a 10% “Apply” click-through rate (a 214% lift versus the previous homepage).

I also create reusable components and clear governance that help distributed teams ship consistently, writing UX, SEO, accessibility, and editing best-practice guidelines. Across freelance work, I’ve designed and optimized WordPress/Elementor, Wix, and Shopify sites for 25+ clients while advising on brand strategy, SEO, and web copy, and partnering with developers through engineering handoff and QA.

Experience

Work history, roles, and key accomplishments

Current

Web Specialist

Current

University of Denver

Oct 2024 - Present (1 year 9 months)

Designed and developed the university homepage, increasing the “Apply” click-through rate to 10% (a 214% lift over the previous homepage). Contributed to web assets, governance documentation (UX, SEO, accessibility), reusable web components, and Drupal upgrade/QA work for multiple university sites.

Web Design Drupal SEO Accessibility Content Editing Web Components & QA UX Component Design

Current

Freelance UX/UI Designer

Current

Digital League Solutions

Oct 2024 - Present (1 year 9 months)

Optimized client websites built with WordPress, Elementor, Wix, and Shopify, improving engagement time and page impressions on average. Advised on brand and web strategy (branding assets, brand stories, messaging frameworks, and voice guidelines) and supported SEO-focused keyword integration.

UX UI Design WordPress Elementor wix Shopify Web Optimization Page Impressions Optimization Brand Strategy Messaging Frameworks SEO Web Copywriting Keyword Research Competitor Research

UX/UI Designer

Digital League Solutions

Jun 2024 - Oct 2024 (4 months)

Designed and developed client websites for 25+ clients using WordPress, Elementor, Wix, and Shopify, supporting brand strategy and messaging needs. Also contributed to SEO strategy and web content development.

UX UI Design WordPress Elementor wix Shopify Brand Strategy Messaging Frameworks SEO Web Copywriting Keyword Research

Freelance UI Designer

Wishare Media Group

Feb 2024 - Oct 2024 (8 months)

Designed cross-border e-commerce websites for 10+ clients in Figma, Shopify, and Wix, collaborating on brand assets, messaging, and localization. Produced engineering handoff documentation and coordinated with developers to support accurate implementation.

UI Design Figma Shopify wix Localization Messaging Intercultural Communication

Project Assistant (User Testing)

Carnegie Mellon University

Jan 2023 - Dec 2023 (11 months)

Developed and implemented user-testing protocols for instruments measuring Cultural Intelligence and Information Literacy, identifying and contacting 350+ prospective participants. Conducted 48 think-aloud interviews, analyzed qualitative data, and delivered reports with actionable recommendations.

User Testing Think Aloud Testing Qualitative Research Qualitative Data Survey Research Participant Recruitment Report Writing

Education

Degrees, certifications, and relevant coursework

Carnegie Mellon University

Master of Integrated Innovation for Products and Services, Integrated Innovation for Products and Services

Grade: GPA 3.92/4.0

Completed a Master of Integrated Innovation for Products and Services at Carnegie Mellon University (graduated Dec 2023).

University of California, Santa Barbara

Bachelor of Arts, Art

Grade: GPA 3.86/4.0; High Honors

Completed a Bachelor of Arts in Art at the University of California, Santa Barbara (graduated June 2022) with High Honors.

University of California, Santa Barbara

Bachelor of Science, Biochemistry-Molecular Biology

Grade: GPA 3.86/4.0; High Honors

Completed a Bachelor of Science in Biochemistry-Molecular Biology at the University of California, Santa Barbara (graduated June 2022) with High Honors.