At Niunius, I managed content-led growth across Instagram and TikTok, using UGC, trend-based content, and conversion-focused messaging to support organic acquisition. My content strategy and ongoing optimization increased organic traffic by 35%.
I also built and managed a creator/KOL acquisition pipeline involving 50+ creators, tracking campaign performance with UTM parameters and promotional codes. Using Hotjar behavioral data, I analyzed customer-facing pages and supported testing of messaging, visuals, and page elements.
As a freelance growth marketing and content consultant, I managed independent projects from research and production through optimization and monetization. One serialized content project generated RMB 10,000+ and achieved 5,000+ collections.
