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Keira Abigail Oey

@keiraabigailoey

E-commerce founder at Seri Women Apparel who grew monthly GMV 3x through live commerce on TikTok Shop and Shopee.

At Alibaba International, I designed behavior-based membership retention strategies across five Southeast Asian markets, lifting tier-upgrade rate by 12%. I also tested push notification timings and campaign variants, improving click-through rate by 18%.

I built Seri Women Apparel on TikTok Shop and Shopee, growing monthly GMV 3x through a live streaming strategy across 60+ sessions. Data-driven merchandising and customer segmentation raised conversion from 2.1% to 4.5%, while Excel dashboards cut weekly reporting time by 50%.

At Sedona Fashion, I produced short-form videos that generated 1M+ total views and hosted live streams that increased live-session GMV by 20%. In a CUHK-Shenzhen research project, I surveyed 200+ social media users across five SEA countries and used R to identify consumer segments and platform preferences.

Experience

Work history, roles, and key accomplishments

User Lifecycle Management Operations Intern

Alibaba International

Jun 2026 - Sep 2026 (3 months)

Designed membership tier-upgrade retention strategies using behavior-based voucher segmentation across 5 SEA markets, lifting tier-upgrade rate by 12% and contributing incremental GMV. Built data-driven campaigns and led A/B tests on 20+ push notification timings, improving click-through rate by 18%.

SQL R Tableau A B Testing User Segmentation Campaign Analytics Competitive Research Localization

E-commerce Founder

Seri Women Apparel

Jun 2025 - Jan 2026 (7 months)

Built the brand from zero and grew monthly GMV 3x within 5 months by developing a live streaming strategy across 60+ live sessions. Raised conversion rate from 2.1% to 4.5% through data-driven merchandising and customer segmentation.

Ecommerce Live Streaming Merchandising Customer Segmentation Excel Data Analysis Affiliate Management

Content Creator & Sales Intern

Sedona Fashion

Jun 2023 - Aug 2023 (2 months)

Produced 30+ short-form videos generating 1M+ total views and hosted live streams that increased live-session GMV by 20%. Analyzed sales and interaction data to refine campaign timing and pricing, improving promotion conversion by 15%.

Content Creation Live Streaming Data Analysis Campaign Execution Social Media