
Sitara Sajjad
@sitarasajjad
I lead integrated brand campaigns, turning ideas into compelling narratives across media.
What I'm looking for
I've led creative output at Dentsu Creative for Chennai brands, guiding ideas from development through execution and supporting new-business pitches. Over 15 years, I've also built campaigns at Dentsu, Rediffusion and JWT.
I create integrated communication across print, digital, social, film and other formats for brands including MRF, Yamaha, Toyota, TVS Eurogrip, Lotte, Apollo and Rainbow Hospitals. I bring creative leadership, copywriting, storytelling and strategic communication to varied client challenges.
Experience
Work history, roles, and key accomplishments
Creative Director
Dentsu Creative
Feb 2024 - Present (2 years 8 months)
Lead creative output for the Chennai office across 4–5 brands, from idea development to execution. Coordinate and lead teams on multiple projects across Chennai and Bangalore, working directly with clients and senior creative leadership.
Independent Consultant
Self Employed
Mar 2021 - Jan 2024 (2 years 10 months)
Worked with international F&B clients in Dubai, building a digital presence for new brands. Delivered content across F&B, Q-commerce, real estate, engineering, education and environmental organisations.
Creative Partner
Rediffusion Brand Solutions
Dec 2018 - Feb 2021 (2 years 2 months)
Worked with considerable creative independence, developing communication across print, digital, social, films, brochures and other formats. Took ownership of creative work through the COVID period, adapting communication to rapidly changing client needs.
Creative Supervisor
Dentsu India
Nov 2017 - Dec 2018 (1 year 1 month)
Handled the creative mandate for Chennai based clients.
Features Writer
untold.in
Jan 2016 - Dec 2016 (11 months)
Involved in scouting for stories, writing and content creation.
Content Strategist
22 Feet Tribal Worldwide
Sep 2015 - Sep 2016 (1 year)
Involved in content creation and social media management across platforms.
Divemaster
Andaman Bubbles
Jan 2015 - Jun 2015 (5 months)
Scuba diving guide at Havelock Island, responsible for safely taking certified divers on dive trips. Entrusted with the day to day operations of the boat and dive centre.
Creative Supervisor
Dentsu Communications
Mar 2012 - Jan 2015 (2 years 10 months)
Supervised creative work for clients, ensuring quality and consistency across campaigns.
Copywriter
JWT
Aug 2009 - Feb 2012 (2 years 6 months)
Crafted compelling copy for advertising campaigns across various media.
Education
Degrees, certifications, and relevant coursework
MOP Vaishnav College for Women
Bachelor of Science, Visual Communication
2006 - 2009
Pursued a Bachelor of Science in Visual Communication from MOP Vaishnav College for Women, affiliated with Madras University, from 2006 to 2009.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
sitarash.wixsite.com/portfolioSalary expectations
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