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Arpan Bhattacharya

@arpanbhattacharya

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Senior Creative Director at BBDO India; created the HP Neverstop campaign that drove 4x sales growth.

India

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At MullenLowe Lintas, I led the HP Neverstop Printer campaign, which drove 4x sales growth. The campaign achieved 26 million views and a 70% increase in year-over-year branded search volume, and was shortlisted as an Effies ’21 finalist.

At BBDO India, I spearhead strategic marketing plans and campaigns to strengthen brand visibility and customer engagement. I manage cross-functional teams and analyse campaign performance to optimise ROI.

At Publicis Capital India, I launched MakeMyTrip’s ‘One Night Free’ campaign with celebrity endorsements. I also crafted customer experience campaigns that integrated media planning and creative strategies.

Earlier, I launched the Swacch Bharat Abhiyaan campaign for the Government of India and developed brand campaigns for clients including Hero MotoCorp, VLCC, Faber, and ITC Hotels. My work for Swacch Bharat Abhiyaan was listed on LBB as the ‘Most Watched Ad’ amongst global campaigns.

Experience

Work history, roles, and key accomplishments

Current

Senior Creative Director

Current

BBDO India

Aug 2022 - Present (4 years 3 months)

Spearheading strategic marketing plans to enhance brand visibility and customer engagement. Leading innovative campaigns aligned with business objectives and managing cross-functional teams.

Strategic Planning Campaign Management Cross functional Leadership Brand Visibility Customer Engagement ROI Optimization

Creative Director

FCB Kinnect

Dec 2021 - Aug 2022 (8 months)

Directed integrated marketing campaigns to drive engagement and brand recognition. Enhanced customer journey through offline and digital advertising strategies.

Integrated Marketing Digital Advertising Offline Marketing Customer Journey Stakeholder Collaboration

Creative Director

MullenLowe Lintas

Jun 2018 - Dec 2021 (3 years 6 months)

Led successful marketing initiatives such as the HP Neverstop Printer campaign, driving 4x sales growth. Developed and executed outdoor campaigns for clients, leveraging data-driven insights.

Campaign Management Data Driven Insights Outdoor Advertising Client Partnerships Agency Collaboration

Associate Creative Director

Publicis Capital India

Apr 2017 - Jun 2018 (1 year 2 months)

Launched the MakeMyTrip 'One Night Free' campaign with celebrity endorsements, enhancing brand visibility. Crafted impactful customer experience campaigns integrating media planning and creative strategies.

Campaigns Celebrity Endorsements Media Planning Customer Experience Cross Department Collaboration

Copy Supervisor

J. Walter Thompson

Jul 2015 - Apr 2017 (1 year 9 months)

Managed brand campaigns for Hero MotoCorp, VLCC, Faber, and ITC Hotels, enhancing market presence. Developed award-nominated radio spots for VLCC and crafted a workplace cleanliness campaign for Hero MotoCorp.

Brand Campaign Management Radio Spots Copywriting Client Management

Senior Copywriter

Grey Worldwide

Feb 2014 - Jul 2015 (1 year 5 months)

Launched Swacch Bharat Abhiyaan Campaign for the Government of India. Revamped 92.7 BigFM Chennai's brand identity and launched National Geographic Channel's Global Show 'Science of Stupid with Manish Paul' in India.

Copywriting Brand Identity Campaigns Print Ads

Copywriter

Bang In The Middle

Dec 2013 - Feb 2014 (2 months)

Handled entire Zee Media portfolio. Wrote original copy and edited content for a range of corporate marketing and communications materials.

Copywriting Editing Content Creation Collaboration

Copywriter

Blackpencil India

Sep 2011 - Dec 2013 (2 years 3 months)

Conceptualised and wrote compelling campaigns for brands such as India Today Group, DLF, Panasonic and more. Managed multiple projects and juggled multiple deliverables while meeting deadlines.

Copywriting Creative Conceptualization Project Management Deadline Management