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Anna User

@annauser46

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Global PR & Marketing Lead at Digital Vortex Entertainment who grew DREADMOOR to 375K+ Steam wishlists.

Germany

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At Digital Vortex Entertainment, I led global press outreach for games including DREADMOOR and Tiny Eden. For DREADMOOR, I grew Steam wishlists from 70K to 375K+, generating 500+ publications and reducing reliance on paid acquisition by 20%.

Previously, at United Games GmbH (ININ), I led go-to-market strategy for more than 10 PC and console launches. At Entain, I built social presence for two new brands, and at Game Insight I led social strategy for The Tribez, increasing organic reach by 30%.

Experience

Work history, roles, and key accomplishments

Current

Freelance Marketing and PR

Current

Self Employed

Jan 2024 - Present (2 years 8 months)

Provided marketing and PR services for multiple clients, including Wishlist Games, Top App Games, and GamesUp42, securing media coverage and developing employer branding strategies.

Marketing PR Media Placement TikTok Employer Branding LinkedIn Social Media

PR Lead

Digital Vortex Entertainment

Jul 2024 - Sep 2026 (2 years 2 months)

Led global press outreach and media relations for the DVE portfolio, building sustained media and creator interest. Represented the company at major industry events and increased inbound studio pitches by 4x.

PR Media Relations Global Media Outreach Creator Marketing B2B Communications Event Representation Steam Wishlists Google Trends Analytics

Global Marketing Manager

United Games GmbH

Sep 2022 - Jan 2024 (1 year 4 months)

Led go-to-market strategy for 10+ PC and console titles across Europe, North America, and Japan. Delivered 400+ media placements for Air Twister and streamlined licensing approval processes with IP holders.

Go To Market Marketing PR Media Relations Licensing Event Coordination PlayStation Xbox Nintendo

Head of Social

Entain

Nov 2018 - Jun 2022 (3 years 7 months)

Scaled brand visibility and engagement across three Baltic markets by repositioning Optibet's social presence. Built social presence for two new brands and increased employee satisfaction through employer branding initiatives.

Social Media Brand Positioning Employer Branding Team Building Automation Analytics

Content Manager

Game Insight

Nov 2016 - Mar 2018 (1 year 4 months)

Led social media strategy for The Tribez, increasing organic reach by 30%. Improved content production speed and player LTV through scalable content workflows and cross-promotional campaigns.

Social Media Content Strategy Organic Reach Content Production Cross Promotion LTV optimization