Simona Stefanescu

Remote Internal Coach (Freelance / Contract) | Helping women to move away from their blockages

Worked with clients over 400 hours while bringing more clarity and actions in the life, according to their highest values.

Discovering coaching. Being part of PWC Business Coaching Diploma coaching school.
Also, I am a marketing insights professional who embarks on the entrepreneurship journey. Should you need clarity on business, marketing insights or your life in general, do contact me.

Under my responsibility were the brands of cold and flu.

Initially, the group brands were San Pellegrino, Tazovsky and Damm – Estrella&Inedit). After one year, my portfolio extended to Disaronno, Jose Cuervo, Bushmills, Grande Vento, Belaire and the wines in PPD portofolio. Managing the brands meant budget management & coordination with the support functions to deliver results – especially important in the pandemic where the shift need to be done from H

Working in an above market structure I have the opportunity to discuss market situation on countries across the region (Europe and North Africa). My role is partly on planning (understanding markets, volumes, forecasts and preparing presentation for the monthly/ quarterly meetings with various stakeholders). The other part of my role is to work with the legal/ regulatory team on supply chain audit

Establish best course of action to answer to different marketing questions. Coordinate the projects, the implementation on various researches (qualitative, quantitative and desk research) and look for the closing of the project. Assure that insights from various marketing research studies are effectively summarized and communicated.
Make recommendation on actions to be taken on the basis of marke

Application of established brand positioning & copy strategy throughout: different marketing activities (national promotions, image campaigns, packaging change, product launches), building brand plans, making recommendation based on research insights. Part of the job was also to understand competition. Make recommendations on budget management.

Worked as Consumer Research Executive at British American Tobacco.

Have been involved in more than 50 quantitative market studies

Worked as Internship at K2 Contacts Portsmouth.

Worked as Assistant Manager at Royal Consulting.

Master's degree in Management and Business Communication from SNSPA.