Simar Al Achkar

Trained and supervised marketing interns, managed workflow and task execution. Planned and executed digital marketing campaigns from concept through performance review, and created social media content for Instagram and LinkedIn.

Conducted market research and competitor analysis to inform content and campaign strategy. Assisted in creating social media content, including posts, reels, and captions, and practiced SEO and keyword analysis.

Developed digital marketing strategies for clients across varied industries. Created content calendars and end-to-end marketing campaigns, designed marketing creatives using Canva, and conducted competitor research.

Managed social media content calendars across multiple platforms and created content that increased audience engagement by 20%. Supported SEO efforts through keyword research and on-page optimization, and assisted in email marketing campaigns.

Pursued an MBA in Marketing, completing a comprehensive marketing study for Beit El Qamar, including business analysis, SWOT analysis, competitor research, and social media strategy recommendations.