Silvio Baroni

I work hands-on across product and delivery initiatives at a technology company operating a software factory and dedicated squads model, focusing on the definition of problems, scope and solution for proprietary products.

- Milhas Fácil — value proposition, MVP scope, core journey and product requirements
- Legal SaaS — discovery, requirements gathering and initial solution design
- Prioritisatio

Conception and construction of my own digital products using AI-assisted development: discovery, domain modelling, solution definition, build, deployment and evolution.

PRICING OS
B2B pricing platform for Brazilian retail. Catalogue and sales-fact ingestion, cost/margin/floor price, competitive intelligence, ABC/KVI classification and price sensitivity, a recommendation engine with governance (ma

I joined Pricefy when it was still an independent RetailTech company and followed its integration into Selbetti and the creation of Selbetti Retail Experience. Nearly six years building B2B products for retail, connecting business, process, data and technology.

PRICING — Q3/2025 to June 2026
Pricing tools for physical and digital retail, balancing competitiveness, margin and execution capacity.
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Served as Product Owner in an agile setup, leading supplier, operations, and new-category initiatives — driving efficiency, margin, and revenue growth.

Key achievements:

- Supplier Portal (from concept to rollout): integrated an e-sourcing platform with internal systems (e.g., scheduling), redesigning procurement and vendor onboarding. Impact: up to 6% potential base savings.
- Centralized rec

E-commerce consulting to expand assortment and launch made-to-order / special-order sales, capturing long-tail demand with low inventory risk.

Key contributions:

- Opportunity mapping for long-tail and adjacent categories; entry criteria (margin, AOV, SLA, replenishment lead time).
- Made-to-order model: process design with suppliers/marketplaces, lead-time and service policies.
- E-commerce jou

Owned P&L/EBITDA and led the buying/category team for Non-Food at Bretas, a business representing ~15% of banner revenue. Accountable for assortment, pricing, promotions and supplier strategy.

Key achievements:

- P&L/EBITDA ownership for the Non-Food portfolio; led the team across buying, category management and promo calendar.
- Private Label strategy (end-to-end): supplier selection/qualificat

Owned P&L and led the team for new technologies (mobile & computing), accounting for ~25% of the electronics revenue. Focus on assortment, pricing, promotions and in-store execution.

Key achievements:

- P&L ownership and commercial calendar (assortment, pricing, promotions, seasonality) for the new-tech category, ~25% of the electronics revenue.
- Sourcing & vendor negotiations with manufacturer

Led the design and rollout of the nationwide after-sales & reverse-logistics program, covering the full cycle — from point of sale to final disposition/recycling — with governance, SLAs and full traceability.

Key achievements:

- End-to-end model for after-sales/reverse logistics: customer support, collection, sorting, remanufacturing, transportation and final disposition/recycling.
- Governance

Owned operational results for the Electronics division in the Southeast, accounting for ~20% of the division’s revenue. Focus on assortment, pricing, promotions and in-store execution.

Key achievements:

- P&L ownership and commercial calendar (assortment, pricing, promotions, seasonality) with ~20% of the division’s revenue.
- Go-to-market & in-store execution: regional campaigns with marketing

Owned P&L and led the team for the Audio category, contributing 8% of the division’s revenue. Focus on assortment, pricing, promotions, private label and sourcing/imports.

Key achievements:

- P&L ownership and commercial calendar (assortment, pricing, promotions, seasonality) for the Audio category.
- Private label (end-to-end): portfolio definition, specs, quality and positioning; coordinated s

Led market entry and expansion in Southern Brazil, opening 1,000+ retail points of sale across major chains and specialty stores.

Key achievements:

- Regional go-to-market: prospected and onboarded new accounts (key and independent); activated 1,000+ POS.
- Commercial negotiations: contracts, pricing, trade funds/promotions and commercial terms with chains and distributors.
- Sell-in & sell-out:

Owned assortment, pricing and promotions across multiple categories, leading teams and commercial projects focused on sell-through, margin and in-store execution.

Key achievements:

- Automotive (2003–2004): ran a campaign that delivered the largest tire sales in retail for the period.
- Computing & Mobile (1998–2003): top national retailer in recordable media sales.
-Telecom: launched multi-car

Owned category buying for software, negotiating with vendors/distributors and running the commercial calendar (pricing, promotions, sell-out) with marketing and store operations.

Key achievements:

- Portfolio management (assortment, SKU lifecycle) for the software category.
- Vendor negotiations with manufacturers/distributors: cost, trade funds, terms and delivery SLAs.
- Pricing & promotions:

Bachelor of Business Administration from the Federal University of Rio Grande do Sul, completed in 1992.