Sidra Nawaz

Worked as Senior Product Manager at Faysal Bank Limited.

Driving growth and innovation in Retail and Islamic Banking through strategic product development, deposit mobilization, and CASA ratio optimization. Focused on designing customer-centric liability propositions that enhance acquisition, retention, and balance growth.

✅ Mobilized PKR 25 billion in deposits across retail, remittance, and inclusion segments
✅ Improved CASA ratio by 25% through strat

Worked as Senior Manager Marketing at TPL Life Insurance Limited.

Digital:
• Muavin Portal/App Launch: Pakistan’s First Learning & Earning Life Insurance Platform
• Customer Journey Mapping for Partnerships: onboarding customers through TCS partnership on TPL life App | Faysal Bank Amal Accountholder
• Lead Generation for Call Center: 10k+ hot leads monthly through Meta for meeting call center sale targets
• Creation/ideation of Social Media Campaigns for Lead

Red Bull Pakistan – K Electric – Pakistan International Airline – JS Bank

Account Lead for KE - Management of Creative and Digital Content for the clients ensuring
timely and correct execution of all creative briefs, traditional and digital media plans, timely
delivery against scope of work, and integration of all elements in the marketing mix.

Account Lead Red Bull Pakistan - Coordination with

Content Creation for the internal and external communications (Facebook/Instagram/website/e mailers/SMS/LinkedIn)
Strategy Development for the launch the various new digital products offered by the bank (ALFA APP) & (ALFA MALL)
Concept and ideation for Consumer Banking Products through Animations, Gifs, and edit based videos
Development of the Customer journey to facilitate the use of Alfa and i

Launched Campaigns to publish channel’s narrative across the world including Jashan-e-azaadi mei BOL, Kashmir kay liye BOL, Youm-e-Difa Mei Bol and Bol Election Headquarters 2018
Script writing, concepts, and designs for the programs aired through the channel including exclusive show like Naya Pakistan with Imran Khan, Pakistan Khappay with President Asif Ali Zardari, Sab se Phelay Pakistan with P

My responsibilities included:

Developing marketing & advertisement plans for existing/forthcoming projects.
a) Planning of annual event & promotion calendar in advance according to national/special days, school holidays, cultural days, international events, religious days, sporting events with costs and expenditure directed towards achieving projected revenues.

Monitoring the operations of occu

• Digital Media Planning and Marketing for TVOne Entertainment Channel

Maintaining FPC with the production team

Research for Market trends and competition analysis
a) to create a product/platform that fulfills the need of the customers and helps bringing in more audience for the channel

Web Architecture (word press with back end management)
a) Designed the layout for the website (phase 1)
b)

• Interactive Blogs for international clients (Ghost Writing) – niche: Technology, Fashion, Design services
• Article Writing on various niches including beauty, health, automobiles, technology and general.
• Part time Content writer on Elance ( now Upwork)

Issued Apr 2020

Issued May 2020 · Expired May 2023

Issued Apr 2020