Osama Baig

Lead digital growth and engagement initiatives for wealth and investment products, partnering with technology, segment, and marketing teams to drive adoption across digital channels. Develop and execute data-driven lifecycle initiatives and campaigns to activate customers and increase digital investment participation.

Led product initiatives for onboarding, acquisition, and deposits for Pakistan's largest fintech platform with 17M+ monthly active users, scaling MAUs from 13M to 17M (+32%). Launched Digital Joint Accounts and Digital Savings Accounts, driving 20% growth in digital account openings and a 15% increase in ARPU.

Managed AssetSonar, a B2B IT Asset Management SaaS product, defining product strategy and roadmap with leadership and key stakeholders. Delivered product outcomes through structured OKRs, roadmap planning, backlog management, and sprint execution.

Collaborated cross-functionally with engineering, design, customer success, marketing, and sales, while partnering across three products to leverage shared platform capabilities. Contributed to product growth, achieving 4.2x customer growth and +55% MRR during tenure.

Co-founded a startup exploring the market of comfortable everyday street wear with cultural crafts in minimalist fashion. Handled all product development, customer acquisitions, vendor management, and marketing.

Analyzed app functionality, interface, and usability using user data and UX principles. Ran a reactivation campaign that reduced churn by 5% during tenure.

Supported global marketing initiatives for automotive clients, contributing to digital content, client proposals, and the launch of NETSOL's Pakistan website in Urdu. Assisted with the company's presence at an international exhibition in Houston, USA.

BSc in Computer Science from Lahore University of Management Sciences, completed in 2021.