Open to opportunities

Sidra Jabeen

@sidrajabeen1

Message

I build full-funnel Amazon and Walmart Connect advertising strategies across multi-brand portfolios.

United Kingdom

Message

What I'm looking for

I'm looking to lead full-funnel retail media strategy, manage budgets and multi-brand portfolios, and turn campaign performance data into clear client-facing recommendations.

I've managed full-funnel Amazon advertising for brands including Nivea, Goli, LilyAna Naturals, and Friction Labs, spanning Amazon DSP, Sponsored Products, Sponsored Brands, Sponsored Display, AMC, and Walmart Connect.

As an independent consultant and agency-side specialist, I own campaign budgets, bid strategy, reporting, and cross-channel planning. I turn ACoS, TACoS, ROAS, and CTR data into practical recommendations while managing multiple client accounts and complex multi-SKU catalogues.

Experience

Work history, roles, and key accomplishments

Current

Freelance Amazon PPC & DSP Specialist

Current

Independent Consultant

Aug 2025 - Present (1 year)

Own full-funnel Amazon DSP strategy, planning, and execution for multiple client brands, managing ad spend across campaigns. Interpret performance reports to provide actionable recommendations and coordinate directly with clients on strategy and budget planning.

Amazon DSP Budget Management Bid Management ACOs TACOS ROAS CTR Client Reporting