Open to opportunities

Sanchita Mohanty

@sanchitamohanty

Message

I optimise cross-channel programmatic campaigns, using data to scale acquisition and improve ROI.

United Kingdom

Message

What I'm looking for

I'm looking to continue driving measurable growth through programmatic and performance marketing, combining cross-channel campaign execution, data analysis, testing, and client-facing strategy.

At Mediamint, I directed app-specific paid user acquisition across 500+ programmatic campaigns, using DV360, The Trade Desk, and Amazon DSP to scale media buys and deliver a 25% ROI uplift.

I manage end-to-end setup, trafficking, QA, and daily optimisation across mobile display, OLV, and CTV. I use MMP attribution data, AppsFlyer, Adjust, and SKAN measurement to improve ROAS, CPI, and budget pacing.

I build Power BI dashboards tracking 15+ mobile growth KPIs, reducing reporting effort by 40%, and analyse large datasets with SQL and Excel to uncover opportunities that improved campaign performance by 30%.

I translate tracking discrepancies and performance data into clear client recommendations, creative briefs, and test-and-learn plans. I also support junior team members and clients with programmatic best practices and app-focused paid media strategy.

Experience

Work history, roles, and key accomplishments

Senior Associate

Mediamint

Mar 2021 - Apr 2024 (3 years 1 month)

Directed app-specific paid user acquisition for 500+ campaigns across programmatic platforms, achieving a 25% ROI uplift. Managed end-to-end campaign setup, trafficking, and QA, resolving technical issues and leading daily optimizations.