@sibignaneshwaran
Lifecycle marketing lead at Cult Copy who turned one email sequence into $54K in sales from past buyers.
IndiaAt Cult Copy, I run email and WhatsApp journeys for online education and coaching businesses, from nurture and launches to upsells and post-purchase offers. One email sequence generated $54K in 21 days by selling a $1,800 program to 3,000 past buyers.
I started in paid acquisition at Clixpert India, running Meta Ads campaigns for Australian clients. I now lead lifecycle strategy at Cult Copy, where I’ve built and managed a four-person team while keeping ownership of strategy and quality.
Work history, roles, and key accomplishments
Cult Copy
Jan 2022 - Present (4 years 9 months)
Founded and led an email, WhatsApp, and funnel agency for online education and coaching businesses, growing it from an independent copywriting practice. Ran email programs on lists of 300,000+ subscribers and managed a four-person team serving 7-10 clients at a time.
Clixpert India (9 Pinn)
Sep 2020 - Jan 2022 (1 year 4 months)
Ran Meta Ads campaigns for Australian clients, including strategy, audience targeting, ad copy, and optimization.
Degrees, certifications, and relevant coursework
Bachelor of Fashion Technology, Fashion Technology
Bachelor of Fashion Technology degree from NIFT Chennai, completed in 2020.
Software and tools used professionally
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