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shweta Dabhi

@shwetadabhi

Programmatic advertising specialist at Adform managing campaigns with budgets up to €1M.

At Adform, I manage end-to-end programmatic campaigns on Adform DSP and Ad Server for global advertisers and agency partners. My work includes campaign setup, targeting, creative trafficking, tracking, QA, and delivery monitoring, with budgets of up to €1M.

I troubleshoot campaign and tracking issues and make optimization recommendations based on delivery and performance. Before Adform, I managed client relationships and portfolios at Yes Bank, Axis Bank, and ICICI Bank.

Experience

Work history, roles, and key accomplishments

Current

Digital Media Specialist-Programmatic Advertising

Current

Adform

Apr 2025 - Present (1 year 6 months)

Managed end-to-end programmatic campaigns on Adform DSP and Ad Server, including order and line-item setup, targeting, creative trafficking, tracking configuration, QA, launch, and ongoing monitoring for global advertisers and agency partners. Managed campaign budgets up to €1M, monitored pacing and performance, and provided optimization recommendations.

Relationship Manager

Yes Bank

Sep 2023 - Jul 2024 (10 months)

Managed client portfolios and investment planning, acquiring new clients and driving growth in mutual funds and life insurance against targets.

Client Portfolio Management Investment Planning Mutual Funds life insurance Client Acquisition Relationship Management

NRI Relationship Manager

Axis Bank

Oct 2021 - Jun 2023 (1 year 8 months)

Managed high-profile client relationships and portfolios for Indian and NRI clients, using CRM tools to improve service personalization and drive new business through proactive outreach.

Customer Relationship Management Portfolio Management CRM NRI Banking Proactive Outreach Business Development

Senior Relationship Manager (Lead PB)

ICICI Bank

Oct 2018 - Sep 2021 (2 years 11 months)

Managed portfolios of high-net-worth clients, resolved complex client issues, and trained and mentored team members on relationship management practices.

High Net Worth Client Management Portfolio Management Issue Resolution Training Mentorship Relationship Management