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Shubhika Dhunna

@shubhikadhunna

Portfolio marketing leader in real estate who drove integrated launches at Adani Realty and contributed to a 15–20% increase in qualified leads.

Canada

Message

At Adani Realty (Adani Group), I owned marketing strategy and integrated programs across multiple project launches, coordinating go-to-market execution across digital, print, outdoor, and broadcast channels. The campaigns contributed to a 15–20% increase in qualified leads, and I built performance dashboards to guide course corrections.

At Tata Realty & Infrastructure Ltd. (Tata Group), I co-developed marketing strategy and translated it into campaign plans and launch sequencing. Data-driven targeting and CRM optimization drove 30% growth in project inquiries and improved lead-to-conversion rates by 10%.

Experience

Work history, roles, and key accomplishments

Deputy Manager – Marketing

Adani Realty (Adani Group)

Mar 2024 - Aug 2024 (5 months)

Owned marketing strategy and delivery of integrated programs across multiple project launches, serving as central liaison between leadership, sales, design, and development teams. Led go-to-market execution and directed integrated campaign strategy that contributed to a 15–20% increase in qualified leads.

Marketing Strategy Go To Market Integrated Campaigns Budget Management CRM Performance Dashboards Team Coaching Stakeholder Management

Manager, Marketing

M3M India Pvt. Ltd.

Dec 2023 - Mar 2024 (3 months)

Improved lead quality by 15% and cost per lead by 10% by refining audience segmentation, messaging, and media planning. Sharpened campaign outcomes by translating data-driven insights into optimized messaging in partnership with sales leadership.

Audience Segmentation Media Planning Data Driven Insights Campaign Optimization Social Media Digital Content Strategy

Deputy Manager, Sales & Marketing

Tata Realty & Infrastructure Ltd. (Tata Group)

Oct 2019 - Nov 2022 (3 years 1 month)

Co-developed annual and campaign-level marketing strategy with the Head of Marketing, translating leadership direction into media, creative, and PR agency briefs. Drove 30% growth in project inquiries and improved lead-to-conversion rates by 10% through data-driven targeting and CRM optimization.

Marketing Strategy CRM Optimization Data Targeting Lead Generation Agency Management Stakeholder Management

Associate Manager, Marketing

Lodha Group

Jan 2017 - Aug 2019 (2 years 7 months)

Managed reputation and content initiatives, including press releases, corporate stories, and media relationships. Delivered 20+ large-scale launch events and campaigns on time and on brief, improving campaign effectiveness by 10% through performance tracking.

Public Relations Content Management Event Management Campaign Tracking Message Optimization

Manager, Marketing

Vihang Group

Mar 2016 - Aug 2016 (5 months)

Managed vendor and agency relationships to plan and execute integrated print and digital media campaigns. Led content development for the corporate website and project microsites.

Vendor Management Agency Management Print media Digital Media Content Development

Assistant Manager, Marketing

Investors Clinic Infratech Pvt. Ltd.

Jun 2010 - Oct 2015 (5 years 4 months)

Increased digital campaign reach by 25% through display ads, email marketing, and listings across omnichannel platforms. Led corporate website updates and development of new project microsites, ensuring brand consistency.

Display Advertising Email Marketing Omni Channel Marketing Website Management Brand Consistency PR