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Shubham Sharma

@shubhamsharma44

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I turn product, marketing, and user data into growth-focused decisions and dashboards.

India

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What I'm looking for

I'm looking to use product, user, and business analytics to improve digital experiences, guide product decisions, and collaborate with cross-functional teams on measurable growth.

At LatentView Analytics, I build PLX dashboards and automated workflows for marketing KPIs, customer metrics, campaign ROI, and content optimization across geographies. My reporting and data-pipeline work improved spend efficiency by 25%, reduced acquisition costs by 15%, and eliminated manual data pulls for Editorial Leads.

Previously at Travel Trivia, I designed 10+ Tableau dashboards across 5+ projects, analyzing user engagement, conversion funnels, feature usage, travel performance, and customer sentiment. I partnered with product, engineering, and design teams to incorporate feedback, improve recommendation accuracy by 15%, and guide feature decisions through A/B testing.

My earlier work at Deltron Technologies and Evolz combined SEO, content performance, audience behavior, and competitive analysis to improve traffic, visibility, engagement, and ROI. I have also led a six-member SEO team and worked on keyword strategy and content optimization for Hewlett Packard Enterprise across multiple locales.

I use SQL, Python, BigQuery, Tableau, Looker, Power BI, Google Analytics, Amplitude, and Mixpanel to translate complex analysis into clear recommendations for technical and non-technical stakeholders. I’m especially motivated by digital entertainment platforms and using data to improve user experiences.

Experience

Work history, roles, and key accomplishments

Current

Sr. Analyst

Current

LatentView Analytics

Jul 2024 - Present (2 years 2 months)

Built and maintained PLX dashboards and automated workflows to track marketing KPIs and campaign ROI. Led reporting and data pipeline strategies, improving spend efficiency by 25% and reducing acquisition costs by 15%.

Looker Data Pipelines ROI Analysis Dashboard Development Automation KPI Tracking Campaign Optimization

Data Analyst - Travel & Consumer Analytics

Travel Trivia Pvt. Ltd.

Feb 2023 - Jun 2024 (1 year 4 months)

Conducted EDA and sentiment analysis for KPI assessments, designed 10+ Tableau dashboards, and facilitated storytelling sessions for non-technical stakeholders. Collaborated with cross-functional teams to enhance recommendation accuracy by 15%.

EDA Sentiment Analysis Tableau A B Testing Experimentation User Engagement Conversion Funnels

Digital Marketing Executive - SEO & Analytics

Deltron Technologies Pvt. Ltd.

Sep 2021 - Jan 2023 (1 year 4 months)

Led a 6-member team executing SEO audits and data-driven strategies to increase traffic and leads. Performed user behavior and competitive analysis to identify growth opportunities.

SEO Google Analytics User Behavior Analysis Competitive Analysis Content Strategy Team Leadership

Digital Marketing Executive

Deltron Technologies Pvt. Ltd.

Nov 2020 - Apr 2021 (5 months)

Optimized website content and on-page elements for targeted keywords to improve search visibility. Enhanced domain authority through link building and monitored performance metrics.

SEO Content Optimization Link Building Performance Monitoring

Digital Marketeer - Content & Performance Analytics

Evolz Pvt. Ltd.

Aug 2018 - Aug 2020 (2 years)

Implemented data-driven insights to refine content campaigns and monitored performance metrics to drive engagement and ROI. Collaborated with cross-functional teams to ensure content alignment with business goals.

Google Analytics Content Strategy Performance Monitoring Brand Voice

Education

Degrees, certifications, and relevant coursework

IIIT Bangalore

Post Graduate Diploma, Data Science

2022 - 2023

Pursued a PG Diploma in Data Science with a focus on Business Analytics, gaining skills in statistical analysis, machine learning, and data-driven decision making.