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Shubham Awaghade

@shubhamawaghade

Digital marketer and content producer at D.A. Merchants, growing Meesho marketplace views by 202% in 30 days.

United Kingdom
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At D.A. Merchants, I co-founded an e-commerce business focused on everyday lifestyle products and daily essentials, overseeing brand development, marketing strategy and digital presence. I manage catalogue development and product marketing across Meesho, where marketplace views grew by 202% over a 30-day period.

As a freelance content producer and creative strategist, I’ve worked on photography, video and digital content for brands including Sony Music, Swiggy, Henkel and Aditya Birla Group. Across these projects, content collectively reached 12M+ views, and I led creative production from concept through delivery.

At Lineview, I built digital presence across LinkedIn, WordPress and its blog, contributing to 40% more qualified leads and a 25% reduction in cost per lead. I also developed Recycle Shop Ltd’s website and e-commerce presence, and created a 360° virtual tour for Shikin Hotel that contributed to a 20% increase in lead conversion within two months.

Experience

Work history, roles, and key accomplishments

DM
Current

Co-Founder & Head of Brand & Marketing

D.A. Merchants

Apr 2026 - Present (6 months)

Co-founded an e-commerce business focused on everyday lifestyle products, overseeing brand development, marketing strategy, and digital presence. Managed end-to-end catalogue development and product marketing, growing Meesho marketplace views by 202% and clicks by 113.9% over a 30-day period.

SE
Current

Freelance Content Producer & Creative Strategist

Self Employed

Aug 2016 - Present (10 years 2 months)

Built 10+ years of experience handling freelance projects across commercial photography, food, products, fashion, events, brand campaigns, and digital content for B2B, B2C, and D2C businesses. Led creative production from concept through delivery, delivering 50+ content assets within a month and 18 video assets within 7 days across projects.

RL

Content Strategist & Photographer

Recycle Shop Ltd

Aug 2022 - Dec 2022 (4 months)

Developed and managed the brand's digital presence across Facebook, Instagram, TikTok, eBay, and its website, contributing to a 12% sales uplift. Produced 300+ creative assets and planned paid social campaigns, contributing to 35% more leads and a 30% increase in online B2C sales.

Education

Degrees, certifications, and relevant coursework

Nottingham Trent University logoNU

Nottingham Trent University

MSc, Digital Marketing

2021 - 2023

Grade: 2:1

Activities and societies: Consultancy Project

MSc in Digital Marketing with a 2:1, including a consultancy project with a Distinction grade.

Mumbai University logoMU

Mumbai University

Bachelor of Mass Media, Mass Media

2014 - 2017

Grade: 2:1

Bachelor of Mass Media with a focus on Advertising, achieving a 2:1.

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