At D.A. Merchants, I co-founded an e-commerce business focused on everyday lifestyle products and daily essentials, overseeing brand development, marketing strategy and digital presence. I manage catalogue development and product marketing across Meesho, where marketplace views grew by 202% over a 30-day period.
As a freelance content producer and creative strategist, I’ve worked on photography, video and digital content for brands including Sony Music, Swiggy, Henkel and Aditya Birla Group. Across these projects, content collectively reached 12M+ views, and I led creative production from concept through delivery.
At Lineview, I built digital presence across LinkedIn, WordPress and its blog, contributing to 40% more qualified leads and a 25% reduction in cost per lead. I also developed Recycle Shop Ltd’s website and e-commerce presence, and created a 360° virtual tour for Shikin Hotel that contributed to a 20% increase in lead conversion within two months.

