Leah Potton
@leahpotton
Social Media Manager at Target HR, growing traffic 61% in a month through brand storytelling across social platforms.
United KingdomWhat I'm looking for
At Target HR, I plan, create and publish content across LinkedIn, Facebook and Instagram. My content contributed to a 61% month-on-month increase in traffic, and I write storytelling posts that help humanise the brand.
At A S Watson (Marionnaud & European markets), I manage digital content and campaign activity for product launches and seasonal initiatives. I led a 7-week optimisation programme that moved revenue from -16% YTD to +26%; changes across 208 products contributed to 37% revenue growth and 36% growth in units sold.
I also spotted a hair-loss and hair-growth trend through search insights, then created new assets and categories that generated €2.3k+ revenue and 2,000+ sessions across markets. I use GA4 and Bloomreach to understand website performance and customer behaviour.
As a freelance Content Creator with LVE Social, I create and edit platform-ready short-form videos for brands including Curo Skin, Rin Skin and Patch Love. I also create TikTok content and collaborate with fitness, skincare and hospitality brands on reviews and social content.
Experience
Work history, roles, and key accomplishments
Social Media Manager (Freelance)
Target HR
Apr 2026 - Present (7 months)
Plan, create, and publish content across LinkedIn, Facebook, and Instagram, contributing to a 61% month-on-month increase in traffic. Develop content strategies based on trends and audience insights, and create visual assets in Canva.
Content Creator (Freelance)
LVE Social
Jan 2026 - Present (10 months)
Create and edit short-form video content for brands represented by LVE Social, including Curo Skin, Rin Skin and Patch Love. Work to agency and client briefs across multiple brands, ensuring content is consistent, on-brand, and delivered on schedule.
Online Business Administrator
A S Watson (Marionnaud & European markets)
Jun 2021 - Present (5 years 5 months)
Manage digital content, landing pages, and promotional activity for product launches and seasonal campaigns across European markets. Led a 7-week optimisation programme that moved revenue from -16% YTD to +26% and contributed to 37% revenue growth.
E-commerce Assistant
Brand Agency London
Jan 2020 - Jun 2021 (1 year 5 months)
Managed website content, product launches, and promotional activity for beauty brands including Ciaté London, Lottie London, and Skin Proud. Created email marketing campaigns and produced content for O2 Priority partnership campaigns.
Education
Degrees, certifications, and relevant coursework
London College of Fashion, University of the Arts London
BA (Hons), Hair, Makeup and Prosthetics for Performance
2016 - 2019
BA (Hons) Hair, Makeup and Prosthetics for Performance from London College of Fashion, University of the Arts London, from 2016 to 2019.
Availability
Location
United KingdomAuthorized to work in
Salary expectations
Skills
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