Sami Kustantini

Worked as Marketing Director at MTY Food Group.

In this entrepreneurial venture, I developed a bakery concept from a single store to 3 locations generating million-dollar sales annually. I oversee all aspects of operations, staffing, finances, branding, product development, marketing, site selection and construction, and more.

I established the business through a high-impact marketing strategy that grew brand awareness and sales. This involved

Worked as Category Marketing Manager at Maple Leaf Foods Inc.

In my role I managed a portfolio of national and imported brands, developing and executing marketing/advertising plans and pricing/promotion strategies to drive sales and margin growth.

In this role, I grew a portfolio of imported CPG brands through effective trade marketing programs. I created growth-focused brand plans, researched consumer and industry trends, analyzed and reported on the performance of marketing initiatives, managed vendor relationships, and led product launch strategies.

I drove growth of a portfolio of 30+ SKUs through effective marketing campaigns, media initiatives, event sponsorships, and packaging redesigns. This included overseeing marketing for 12 product launches across multiple categories that added millions in incremental revenue.

In this position, I used consumer and category measurement tools to produce meaningful insights and recommendations on consumer, business and product growth opportunities, and tracked and analyzed sales data and trends to prepare sales reports. I also led the launch of internal and client-facing monthly publications for Ford of Canada that covered the latest competitive, technological, and digital

In this role, I led the performance management system team to become the first of 50+ service teams to achieve Gold certification within the organization.

In this role, I managed qualitative market research projects for clients including Pfizer, AstraZeneca, Johnson & Johnson and Novartis that supported the creation of effective brand and innovative strategies and solutions.

In this role, I led teams of up to 10 in projects for clients including Dell and Ford of Canada. My role involved independently managing Dell weekly newsletters and Days of Deals, March Madness, Back to School and 48 Hours promotional campaigns, as well as overseeing the online launch of Ford Fusion, SVT F-150 Raptor and Shelby Mustang GT 500.

As a franchisee, I generated million-dollar sales and achieved the highest traffic volumes in the entire chain by building franchise awareness through downtown marketing events and breeding customer loyalty through high quality service.