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Shruti patki

@shrutipatki

Lead Product Manager at SaaS Labs, turning JustCall products into revenue pillars.

At SaaS Labs, I lead product strategy and roadmap across JustCall’s SaaS platform, including its messaging, mobile apps, monetization, and Sales Dialer. I repositioned Messaging as a core revenue pillar and introduced new revenue streams including RCS and AI Agents.

I scoped and executed the Messaging AI roadmap, including reply suggestions and intent detection, contributing to a 30% reduction in first response time for about 80% of messaging users. I also led SMS compliance and onboarding automation, cutting time to SMS activation by 50%.

For JustCall’s Sales Dialer, I led product strategy and roadmap, scaling call throughput by 33% and generating $120K in new MRR through CRM-integrated workflows. Earlier, I led product discovery and delivery at Goodera, conducted market and GTM research at McKinsey & Company, and developed billing systems at HCL Technologies.

Experience

Work history, roles, and key accomplishments

Current

Lead Product Manager

Current

SaaS Labs

Sep 2021 - Present (5 years 1 month)

Leading multiple product verticals and driving strategy, roadmap, and cross-functional execution across JustCall's global SaaS platform. Leading a team of PMs and partnering with leadership to align product innovation with ARR growth, customer value, and long-term retention.

Product Consultant

Goodera

Jan 2020 - Sep 2021 (1 year 8 months)

Led product discovery and delivery for global clients (e.g., Target, PVH) by creating journey maps, wireframes, and PRDs, driving a 65% revenue increase through cross-selling and strategic account expansion. Drove multiple successful 1->N feature launches, addressing key client requirements and driving product adoption.

Product Discovery Journey Mapping Wireframing PRD文档撰写 Cross Selling Account Expansion Product Adoption

Research Analyst

McKinsey & Company

Apr 2018 - Dec 2019 (1 year 8 months)

Led global consulting studies for a top consumer electronics brand, delivering market analysis, competitor benchmarking, and GTM strategies across US, Europe, SEA, and Australia, including successful eCommerce marketplace rollout.

Market Analysis Competitor Benchmarking Go To Market Strategy Ecommerce

Software Engineer

HCL Technologies

Aug 2014 - May 2016 (1 year 9 months)

Developed and integrated internal billing systems for a leading US telecom provider using TIBCO BusinessWorks, with hands-on work in JDBC, JMS, SOAP and XML.

Tibco Business Works JDBC JMS SOAP XML