Open to opportunities

Shruti Patel

@shrutipatel5

Message

I build retail brands through campaigns, loyalty, events, and performance marketing.

India

Message

What I'm looking for

I'm looking to lead brand, digital, retail, or B2B marketing where I can combine campaign strategy, analytics, stakeholder collaboration, events, and customer insights to drive measurable growth.

At TSP Printsol Co., I lead nationwide B2B growth for UV DTF printing solutions, from distributor partnerships and client demonstrations to digital campaigns, trade shows, product launches, forecasting, and budgeting. I work closely with Funsun and local partners to turn customer insights into market-ready strategies and long-term key-account relationships.

Previously, I delivered retail marketing at Phoenix Mall of the Millennium and Inorbit Mall, leading décor, PR, influencer partnerships, events, loyalty initiatives, and multi-channel campaigns. My work increased customer engagement by 40%, lifted online engagement by 60%, and supported a mall-wide event that increased footfall by 25%.

Experience

Work history, roles, and key accomplishments

Current

Marketing Head

Current

TSP Printsol Co.

Dec 2024 - Present (1 year 9 months)

Lead nationwide business growth by developing key partnerships and driving all-India B2B sales operations for UV DTF printers. Oversee end-to-end marketing strategies, train a pan-India sales team, and collaborate with global principal Funsun.

B2B Marketing Digital Marketing Campaign Management Brand Management Sales Operations Team Leadership Stakeholder Management Budget Management Market Analysis CRM

Senior Executive - Marketing

Phoenix Mills Limited

Mar 2023 - Nov 2024 (1 year 8 months)

Designed and implemented in-mall décor strategies, collaborated cross-functionally, and managed event logistics. Developed relationships with media and influencers, and assisted in seasonal campaign strategies.

Retail Marketing Visual Merchandising Event Management Stakeholder Management Public Relations Influencer Marketing Campaign Management Budget Management Cross Functional Collaboration

Marketing Associate - Loyalty Program

Inorbit Malls (India) Pvt. Ltd.

Sep 2022 - Mar 2023 (6 months)

Promoted the IN Rewards loyalty program, managed backend support, and conducted training for promoters and retailers. Negotiated offers and activities, and conducted meetings with retailers to boost sales.

Loyalty Programs Marketing Training Vendor Management Negotiation Digital Marketing Event Management Customer Engagement