Pragati srivastava
@pragatisrivastava2
Marketing Manager at Well Done Pvt Ltd who generated ₹40 Lacs+ in annual kiosk revenue with a zero-budget model.
IndiaWhat I'm looking for
At Well Done Pvt Ltd, I own the kiosk leasing strategy and its P&L-linked budget. I generated ₹40 Lacs+ in annual revenue on a zero-budget model by repurposing existing decor and fixtures.
I lead partnerships with 60+ brands and plan integrated campaigns across ATL, BTL, and digital channels. I also direct social media strategy, growing engagement 40% and web traffic 15%.
At Pioneer Property Zone, I was part of the core leadership team for a phased mall launch and reported directly to the CMO. Kiosk activations generated ₹20 Lacs+ in revenue during a low-occupancy phase.
Experience
Work history, roles, and key accomplishments
Marketing Manager
Well Done Pvt Ltd
Feb 2023 - Present (3 years 7 months)
Owned end-to-end kiosk leasing strategy and managed P&L-linked budget, delivering ₹40 Lacs+ in annual revenue on a zero-budget model. Led brand partnerships with 60+ brands and executed integrated marketing campaigns across ATL, BTL, and digital touchpoints.
Assistant Marketing Manager
Pioneer Property Zone
Jan 2022 - Jan 2023 (1 year)
Part of the core leadership team for a phased mall launch, reporting directly to the CMO. Designed a high-frequency soft-launch campaign and generated ₹20 Lacs+ in revenue during a low-occupancy phase through kiosk activations.
Marketing Executive
Phoenix Mills Pvt Ltd
Jan 2018 - Jan 2022 (4 years)
Managed BTL activations and large-scale mall events that drove measurable footfall and sales. Built joint promotions with mall brands and ran PPC, SEO, and marketing automation initiatives.
Marketing Intern
Videocon D2h
May 2017 - Jul 2017 (2 months)
Supported on-ground marketing execution as part of a field internship.
Live Project
Spencer's
Jan 2017 - Feb 2017 (1 month)
Completed an academic live project focused on in-store/retail marketing analysis.
Education
Degrees, certifications, and relevant coursework
Jaipuria Institute of Management
MBA/PGDM, Management
2016 - 2018
MBA/PGDM from Jaipuria Institute of Management, Lucknow, completed in 2018.
Kanpur University
Bachelor of Science, Science
2013 - 2016
Bachelor of Science from Kanpur University, completed in 2016.
The Economic Times
AI for Marketing Leaders, Marketing
Certification in AI for Marketing Leaders from The Economic Times.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
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