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Shristi GuptaSG
Open to opportunities

Shristi Gupta

@shristigupta

Marketing coordinator specializing in digital campaigns, CRM workflows, and analytics.

India
Message

What I'm looking for

I seek a remote marketing role focused on campaign execution, CRM optimization, analytics-driven growth, and collaborative, async-friendly teams where I can scale operations and improve lead lifecycle performance.

I am a marketing coordinator experienced in executing digital and multichannel campaigns, managing CRM workflows, and supporting global marketing operations. I focus on performance metrics such as CPL, CTR, and conversions to drive measurable results.

I have hands-on experience running end-to-end webinar operations, coordinating remote stakeholders, and supporting marketing automation across HubSpot, Zoho, and Salesforce environments. I also support content coordination and social media outreach to fuel lead generation.

My background includes customer success work that involved client onboarding, CRM maintenance, and outreach campaigns, along with an internship conducting market research and engagement analysis. I am strong in asynchronous communication and cross-functional collaboration across distributed teams.

I bring practical skills in reporting and analytics including advanced Excel, basic SQL, and Power BI to maintain dashboards and KPI tracking. I seek roles where I can contribute to campaign execution, improve lead lifecycle processes, and scale marketing operations.

Experience

Work history, roles, and key accomplishments

Times of India logoTI

Reader Relation Executive

Times of India

Jan 2019 - Dec 2019 (11 months)

Conducted market research and analyzed reader engagement data to create insights and reports that informed marketing decisions.

Education

Degrees, certifications, and relevant coursework

RS

Ramaiah Institute of Management Studies

Post Graduate Diploma in Management, Marketing

Postgraduate diploma/masters focused on marketing, covering strategy, analytics, and campaign management.

KU

Kanpur University

Bachelor in Applied Sciences, Applied Sciences

Bachelor in Applied Sciences with foundational coursework relevant to marketing and data analysis.

Tech stack

Software and tools used professionally

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