Shristi Gupta
@shristigupta
Marketing coordinator specializing in digital campaigns, CRM workflows, and analytics.
What I'm looking for
I am a marketing coordinator experienced in executing digital and multichannel campaigns, managing CRM workflows, and supporting global marketing operations. I focus on performance metrics such as CPL, CTR, and conversions to drive measurable results.
I have hands-on experience running end-to-end webinar operations, coordinating remote stakeholders, and supporting marketing automation across HubSpot, Zoho, and Salesforce environments. I also support content coordination and social media outreach to fuel lead generation.
My background includes customer success work that involved client onboarding, CRM maintenance, and outreach campaigns, along with an internship conducting market research and engagement analysis. I am strong in asynchronous communication and cross-functional collaboration across distributed teams.
I bring practical skills in reporting and analytics including advanced Excel, basic SQL, and Power BI to maintain dashboards and KPI tracking. I seek roles where I can contribute to campaign execution, improve lead lifecycle processes, and scale marketing operations.
Experience
Work history, roles, and key accomplishments
Marketing Associate
Twin Health
Jan 2021 - Present (5 years)
Executed multichannel digital campaigns and analyzed performance (CPL, CTR, conversions), managed end-to-end webinar operations, and maintained CRM workflows and reporting dashboards to support global marketing operations.
Customer Success Manager
Edvay
Jan 2020 - Jan 2021 (1 year)
Coordinated client onboarding and CRM updates, supported LinkedIn creatives and outreach campaigns, and drove lead generation while collaborating with cross-functional remote teams.
Reader Relation Executive
Times of India
Jan 2019 - Dec 2019 (11 months)
Conducted market research and analyzed reader engagement data to create insights and reports that informed marketing decisions.
Education
Degrees, certifications, and relevant coursework
Ramaiah Institute of Management Studies
Post Graduate Diploma in Management, Marketing
Postgraduate diploma/masters focused on marketing, covering strategy, analytics, and campaign management.
Kanpur University
Bachelor in Applied Sciences, Applied Sciences
Bachelor in Applied Sciences with foundational coursework relevant to marketing and data analysis.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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