Riya Mathew

I’m a marketing professional with 2+ years of experience supporting campaign execution, coordinating cross-functional activity, and keeping marketing operations on time and to standard. Detail-oriented by nature, I track deadlines, organise materials, and flag issues early—especially in fast-moving environments where multiple priorities must move together.

In my role as a Marketing & Campaign Operations Specialist, I coordinated the planning and execution of marketing campaigns and activations end-to-end. I managed timelines, liaised with internal stakeholders and external suppliers, sourced vendors (including design agencies, content creators, and platform partners), and maintained budget records while keeping creative assets, briefs, and reporting documents version-controlled and ready for use.

I also support day-to-day campaign delivery by preparing briefing documents, tracking deliverables, following up with contributors, and producing structured performance reports and post-campaign summaries covering KPIs and spend vs. forecast. With hands-on experience across both digital and offline channels, plus training in digital marketing (Google Fundamentals) and a foundation in marketing management, I’m motivated by turning execution discipline into measurable results.