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Shrijata Thakur

@shrijatathakur

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Product manager at Bajaj Life Insurance who redesigned its customer app and built WhatsApp insurance journeys.

India

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At Bajaj Life Insurance, I owned the end-to-end redesign of the customer mobile app, covering its dashboard and more than 30 service journeys. I used Figma prototypes and CUG testing, then managed a phased rollout with iterative fixes.

I also built India's first insurance loan journey on WhatsApp using Meta Flows and developed address and PAN update journeys. My work has included defining a multi-channel roadmap, improving customer self-service, and tracking adoption and campaign performance with Power BI dashboards.

Experience

Work history, roles, and key accomplishments

Current

Deputy Manager – Digital Product

Current

Bajaj Life Insurance

Jun 2023 - Present (3 years 3 months)

Owned end-to-end redesign of the customer mobile app, including dashboard and 30+ service journeys for 39.53L active users. Coordinated 6 cross-functional teams and delivered multi-channel product initiatives, improving app MAU, digital adoption, self-service, and NPS.

Product Management Figma Agile Scrum Jira User Research Benchmarking CUG Testing WhatsApp Metaflow Power BI Customer Segmentation Lifecycle Communications OKRs

Management Associate – Digital Product

Bajaj Life Insurance

Jun 2022 - Jun 2023 (1 year)

Conducted TNPS analysis across digital tracks and built KPI-driven insight decks for leadership. Developed and executed digital engagement campaigns across app, portal, and WhatsApp, growing app MAU from 97K to 1.7L.

TNPS KPI Reporting Digital Campaigns Customer Engagement Benchmarking App Growth Analytics