Shashank Mishra

I own omnichannel content strategy and execution for a global healthcare client at Accenture Solutions, covering Oncology, Urology, and Transplant brands across APAC. I orchestrate 54 HCP omnichannel journeys and deliver 850+ assets (FY25), including eDAs, LBLs, Veeva mailers, webinars, and mass email customized by HCP profiles.

I plan and document cross-functional handshakes across brand teams, production, analytics, compliance, and commercial functions for content creation, localization, tagging, and activation. I also coordinate patient support programs and patient experience activation initiatives to keep Commercial, Medical, and Patient Advocacy aligned with compliance requirements.

Before that, at Indegene, I managed end-to-end omnichannel content strategy for AstraZeneca, including email, eDetail, web, video, and e-learning modules for Oncology. I ran the full content lifecycle from briefing through MLR submission and delivery governance, and I served as a central agency SPOC for creative, scientific, and development partners—then helped improve operational workflows and efficiency by 30%.