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shreya didwania

@shreyadidwania

Program Management Specialist at Google Operations Center Services India, running YouTube Music, Premium, Shorts, and CTV campaigns.

India

Message

At Google Operations Center Services India Pvt Ltd, I coordinate regional and local teams on YouTube Music & Premium, Shorts, and CTV campaigns across APAC. My work focuses on acquisition, retention, and creator ecosystem growth.

I optimize media buying and support campaign performance through audience targeting, custom bidding, and AI/ML-driven testing. I also work with Product and Tech teams to improve marketing tools and workflows, and deliver performance reviews and projections to Google executive leadership.

Before this, I managed programmatic campaigns in DV360 as a Digital Media Senior Associate, supporting setup, optimization, tracking, and issue resolution. Earlier, I worked in technical and customer support, Microsoft Office support, and loan processing and client support.

Experience

Work history, roles, and key accomplishments

Current

Program Management Specialist

Current

Google Operations Center Services India Pvt Ltd

Nov 2024 - Present (1 year 11 months)

Orchestrates collaboration between regional and local teams to synchronize marketing objectives and drive end-to-end execution across the APAC region. Manages high-impact campaigns for YouTube Music & Premium, Shorts, and CTV, focusing on acquisition, retention, and creator ecosystem growth.

Digital Marketing Campaign Management Media Buying Audience Targeting Bidding Algorithms Cross Exchange Inventory Agile AI ML Multivariate Testing Performance Reviews Financial Projections

Digital Media Senior Associate

Google Operations Center Services India Pvt Ltd

Aug 2022 - Nov 2024 (2 years 3 months)

Directed the entire programmatic lifecycle within DV360, translating media plans into platform architecture and ensuring flawless campaign setup and execution. Served as the primary technical bridge between clients, Account Management, Strategy, and Ad Operations.

DV360 Programmatic Advertising Campaign Setup Optimization Troubleshooting Project Management Performance Analysis Reporting

Technical & Customer Support Executive

Compunnel Technology Pvt Ltd

Nov 2020 - Aug 2022 (1 year 9 months)

Provided technical and customer support for the company's website and application in a blended (tech + sales) process. Managed customer accounts and maintained data using Excel and office automation tools.

Technical Support Customer Support Excel Office Automation Communication Skills Problem Solving

Technical Support Executive

Teleperformance

Jul 2019 - Aug 2020 (1 year 1 month)

Acted as a Subject Matter Expert, providing advanced support for Microsoft Office products and guiding team members when needed. Delivered end-to-end technical assistance for installation, activation, and troubleshooting of Microsoft Office applications.

Microsoft Office Technical Support Troubleshooting Customer Education Documentation Reporting

Loan Processing & Client Support Specialist

Infosys BPM Private Limited Company

Jul 2017 - Jul 2018 (1 year)

Processed loan applications efficiently to meet and exceed productivity and quality benchmarks within specified timelines. Delivered real-time client support through online chat and email, ensuring prompt issue resolution and customer satisfaction.

Loan Processing client support Quality Assurance Compliance Reporting Data Integrity

Education

Degrees, certifications, and relevant coursework

Google

Google Project Management Professional Certificate, Project Management

In progress: Google Project Management Professional Certificate covering Agile Methodologies, Scrum, Project Planning, Risk Management, Stakeholder Communication, and Budgeting.