Pooja Banani
@poojabanani
Social media strategist and content producer driving brand growth through storytelling and visuals.
IndiaWhat I'm looking for
I am a creative, results-driven social media strategist and content producer with 7+ years of experience helping brands grow through storytelling, design, and content strategy.
I manage campaigns from concept to post-production, lead collaborations with photographers, stylists and production teams, and combine creativity with analytics to deliver measurable growth — including a 285% organic engagement increase for a personal brand within one year.
I have produced and executed strategies across lifestyle, fashion, B2B and food clients, overseen influencer tie-ups and launches, and hold certifications in Google Ads, HubSpot social media & email marketing, Facebook Blueprint, and SEMrush SEO fundamentals.
Experience
Work history, roles, and key accomplishments
Social Media Strategist
Self Employed
Jan 2021 - Present (4 years 10 months)
Provide end-to-end social media strategy and content production for lifestyle, fashion, and B2B clients, driving measurable growth such as a 285% organic engagement increase for a personal brand within one year.
Social Media Marketing Executive
Wecrazies Advertising & Branding Agency
Jan 2019 - Nov 2020 (1 year 10 months)
Developed and executed social media strategies and influencer collaborations for agency clients, increasing engagement by 30% through targeted campaigns and creative content.
Client Servicing & Content Writer
Our Vadodara
Jan 2016 - Jan 2018 (2 years)
Conceptualized and executed campaigns across industries, improving audience engagement by 35% through consistent storytelling and community-driven content.
Customer Service Executive
Royal Bank of Scotland
Jan 2015 - Dec 2016 (1 year 11 months)
Handled client inquiries and resolved issues to improve customer satisfaction, developing communication and relationship-management skills applied later in client-facing creative roles.
Education
Degrees, certifications, and relevant coursework
C.K. Shah Vijapurwala Institute of Management
Master of Business Administration, Marketing / Strategy
2013 - 2015
Completed a postgraduate program focused on strategy and marketing management to support brand and campaign development.
NVNavrachana University, Vadodara
Bachelor of Business Administration, Business & Marketing Management
2010 - 2013
Completed an undergraduate program in business and marketing management with practical experience in campaign execution and content creation.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Social media
Job categories
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