Open to opportunities

Shorrya Tripathi

@shorryatripathi

Message

I am a product marketing executive specializing in digital and 360° campaigns.

India

Message

What I'm looking for

I seek a marketing/product role in Mumbai where I can lead 360° digital campaigns, grow brand partnerships, drive e-commerce funnel strategy, and contribute cross-functionally in an agency or brand environment with room for strategic impact and growth.

I am a product marketing executive with cross-cultural experience in India and Canada, bringing hands-on agency experience across global accounts. I specialize in building omnichannel strategies that connect brand storytelling to measurable business outcomes.

At agencies including Digitas, Oliver, and Evolve, I led end-to-end campaign execution for marquee clients such as Toyota, Jeep, Amazon, and Unilever, transforming briefs into go-to-market plans and high-impact creative. I have driven influencer activations, cross-country shoots, and integrated paid and organic calendars that improved relevance and engagement.

I work fluently across funnel marketing, e-commerce A+ content, SEO/SEM, display, and paid media, while managing budgets, vendors, and internal teams. I pair strategic planning with analytics—using tools like Google Analytics and social listening—to optimize campaigns and deliver ROI.

I am focused on advancing my marketing career in Mumbai and seek opportunities that let me own 360° product and brand campaigns, scale partnerships, and mentor cross-functional teams while driving measurable growth.

Experience

Work history, roles, and key accomplishments

Account Executive

Evolve Agency

Jul 2023 - Dec 2023 (5 months)

Transformed Toyota Olympic sponsorship briefs into actionable go-to-market strategies and executed an omnichannel campaign; led social and paid media planning and cross-functional teams to boost campaign relevance and engagement.

Campaign Strategy Influencer Marketing Media Planning Paid Social Content Strategy Cross Functional Team Management Stakeholder Management

Visual Merchandiser and Sales Associate

Massimo Dutti

Dec 2021 - Aug 2023 (1 year 8 months)

Applied in-store consumer insights to optimize product flows and visual merchandising, increasing average transaction value through upselling and improving inventory turnover.

Visual Merchandising Customer Journey Mapping Upselling Inventory Management Sales Operations

College Internship

Canvas Agency Inc.

May 2023 - Jun 2023 (1 month)

Managed a sample sale event's marketing, developed a B2B social media strategy, and assisted UI/UX renovations and showroom sales meetings to support event and showroom outcomes.

Event Marketing Social Media Strategy UI UX Sales Support Showroom Management B2B Marketing

Senior Account Manager

Oliver

Oct 2020 - Jun 2021 (8 months)

Developed and executed 360° digital marketing strategies for Unilever brands, managing social calendars and post-campaign analysis to optimize ROI and campaign performance.

Social Media Strategy Client Management Budgeting KPI Analysis POSM

Senior Associate - Account Management

Digitas

Mar 2018 - Apr 2020 (2 years 1 month)

Managed digital marketing operations and campaigns for brands including Jeep and Amazon India; led #MyJeepStory and Amazon sale campaigns from brief to execution, driving stronger brand engagement.

Campaign Management Influencer Marketing Cross Functional Collaboration Digital Marketing Google Analytics