Shlomi Asaf

AI-native SEO practice built for search as it shifts from Google to answer engines. I own organic growth end-to-end - technical SEO, content strategy, and the engineering behind it.

• AI Search (GEO/AEO): positioning brands to be found and cited inside ChatGPT, Gemini, and Perplexity, entity architecture, schema, structured content, and llms.txt.
• Technical SEO: audits, schema, internal linking,

Founded and grew Sabores de Israel into Brazil's leading Portuguese-language resource on Israeli and Middle Eastern cuisine, ranking for 34,000+ keywords and reaching 76K monthly visitors through a hands-on content strategy built on deep competitor analysis, search intent mapping, and continuous content optimization.

The site serves as both a content platform and a live SEO laboratory where I dev

Led technical and on-page SEO work across multiple WordPress websites, including audits, schema, and Core Web Vitals optimization. Performed keyword and competitor research and designed custom WordPress features to support SEO scalability.

- Achieved 700% organic traffic growth across three WordPress websites through advanced SEO and performance strategy.
- Performed technical and on-page SEO audits, Core Web Vitals optimization, and schema implementation.
- Led keyword and competitor research, enhancing content and UX alignment.
- Designed and built custom WordPress features to support SEO scalability.

- Developed high-performance interfaces using ReactJS, GatsbyJS, Jenkins, GOCD, AWS, NodeJS, and Express.
- Worked on full lifecycle projects from concept to production, improving performance and reliability.
- Collaborated across teams to enhance speed, accessibility, and user experience.
- Supported ongoing on-page and technical SEO reviews and maintenance routines to ensure continuous optimizat

- Led front-end team and delivered scalable web solutions using Angular 2/4, Universal, Ng-CLI, NativeScript, Clarity, and Semantic-UI.
- Designed responsive UI architectures with strong SEO and UX principles.
- Collaborated with marketing teams to integrate content and SEO improvements.

- Part of the R&D team focused on prototyping and developing HTML-based mobile applications for smartphones and smart TVs.
- Collaborated on front-end architecture for experimental products, ensuring design scalability and performance before transfer to full development teams.
- Contributed to cross-device optimization and responsive design techniques to improve user experience across platforms.

- Supervised and managed a UX team including graphic designers and front-end developers.
- Defined company UX strategy across site, products, and features, aligning with the business model based on Lean Startup principles and analytics insights.
- Oversaw projects using agile methodologies (Jira) and created mockups and prototypes (Axure).
- Contributed to front-end development, improving JS and D

- Led client-side architecture design and methodology improvements for large-scale platform growth.
- Defined new CSS architecture that scaled with site expansion and performance needs.
- Led a team of client-side developers ensuring code quality and efficiency.
- Participated in redesign and UX definition of the new Curriculum.com.br platform, creating prototypes and wireframes (Axure) aligned wi

- Led front-end architecture with focus on HTML, CSS, and JavaScript, introducing W3C standards and creating scalable, performance-oriented components.
- Introduced W3C standards and scalable front-end components for high-traffic platforms.
- Key roles included Comet Information Systems, Easy Forex Technologies, and Tel Aviv Municipality.

Led front-end architecture focusing on HTML, CSS, and JavaScript with an emphasis on W3C standards and scalable, performance-oriented components. Contributed to front-end development across high-traffic platforms in municipal and related roles.