Shiyuu UserSU
Open to opportunities

Shiyuu User

@shiyuuuser

Senior Marketing Analyst with expertise in data-driven marketing strategies.

India

What I'm looking for

I seek a dynamic role in a forward-thinking company that values innovation and data-driven decision-making.

I am a results-oriented Senior Marketing Analyst with extensive experience in managing and optimizing substantial marketing budgets across various media channels. Currently, I lead initiatives at HiveMinds Innovative Market Solutions Pvt Ltd, where I have successfully managed a monthly budget of ₹2.7 Crore, ensuring efficient allocation and maximized ROI. My strategic approach includes conducting comprehensive competitor analysis and market research, which has significantly contributed to successful client acquisitions.

In my role, I spearhead the management and optimization of campaigns across platforms such as Google, Bing, and Meta Ads. My efforts have led to a remarkable 30% increase in qualified leads through optimized Google Pmax campaigns. I pride myself on cultivating strong client relationships and delivering actionable insights through Quarterly Business Reviews, which have consistently improved client satisfaction and engagement.

My educational background includes a PGDM/MBA from IGNOU, where I graduated with a CGPA of 8.77. I have also received multiple awards for my performance, including the prestigious Star Employee of the Month award. I am certified by Meta and Google, further enhancing my expertise in digital marketing strategies.

Experience

Work history, roles, and key accomplishments

HL
Current

Senior Marketing Analyst

HiveMinds Innovative Market Solutions Pvt Ltd

Dec 2023 - Present (1 year 5 months)

As a Senior Marketing Analyst, I managed a monthly budget of ₹2.7 Crore across various media channels, optimizing ROI. I conducted competitor analysis and market research to support client acquisitions and led client onboarding initiatives. I oversaw media planning and execution, delivering actionable insights through Quarterly Business Reviews. I also managed Google and Meta Ads campaigns, achiev

KR

Marketing Launchpad

Kraftshala

Apr 2023 - Dec 2023 (8 months)

Completed modules in Marketing Basics, Facebook Ads, Google Ads, SEO, and more. I strategized a live campaign for JustAboutMarketing with a Rs. 7 Lakh budget to generate website traffic. Additionally, I delivered tutorials on Excel and Search Campaigns to enhance learners' skills in data analysis and digital marketing strategies.

Education

Degrees, certifications, and relevant coursework

Indira Gandhi National Open University logoIU

Indira Gandhi National Open University

Post Graduate Diploma in Management, Business Management

2022 - 2023

Grade: 8.77

Completed a Post Graduate Diploma in Management (PGDM/MBA) with a focus on various aspects of business management and marketing strategies.

University of Agricultural Sciences, Bangalore logoUB

University of Agricultural Sciences, Bangalore

Bachelor of Technology, Engineering

2017 - 2021

Grade: 7.65

Earned a Bachelor of Technology (B.Tech) degree, gaining knowledge in engineering principles and applications.

YC

Yenepoya Pre-University College

12th Grade, Science

2015 - 2017

Grade: 83.3%

Completed 12th Grade under the State Board, focusing on foundational education in science and mathematics.

SD

S.M.H.H.S. Davangere

10th Grade, General Education

2014 - 2015

Grade: 90.7%

Completed 10th Grade under the State Board, achieving a strong academic performance.

Tech stack

Software and tools used professionally

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