Shiyuu User
@shiyuuuser
Senior Marketing Analyst with expertise in data-driven marketing strategies.
What I'm looking for
I am a results-oriented Senior Marketing Analyst with extensive experience in managing and optimizing substantial marketing budgets across various media channels. Currently, I lead initiatives at HiveMinds Innovative Market Solutions Pvt Ltd, where I have successfully managed a monthly budget of ₹2.7 Crore, ensuring efficient allocation and maximized ROI. My strategic approach includes conducting comprehensive competitor analysis and market research, which has significantly contributed to successful client acquisitions.
In my role, I spearhead the management and optimization of campaigns across platforms such as Google, Bing, and Meta Ads. My efforts have led to a remarkable 30% increase in qualified leads through optimized Google Pmax campaigns. I pride myself on cultivating strong client relationships and delivering actionable insights through Quarterly Business Reviews, which have consistently improved client satisfaction and engagement.
My educational background includes a PGDM/MBA from IGNOU, where I graduated with a CGPA of 8.77. I have also received multiple awards for my performance, including the prestigious Star Employee of the Month award. I am certified by Meta and Google, further enhancing my expertise in digital marketing strategies.
Experience
Work history, roles, and key accomplishments
Senior Marketing Analyst
HiveMinds Innovative Market Solutions Pvt Ltd
Dec 2023 - Present (1 year 5 months)
As a Senior Marketing Analyst, I managed a monthly budget of ₹2.7 Crore across various media channels, optimizing ROI. I conducted competitor analysis and market research to support client acquisitions and led client onboarding initiatives. I oversaw media planning and execution, delivering actionable insights through Quarterly Business Reviews. I also managed Google and Meta Ads campaigns, achiev
Marketing Launchpad
Kraftshala
Apr 2023 - Dec 2023 (8 months)
Completed modules in Marketing Basics, Facebook Ads, Google Ads, SEO, and more. I strategized a live campaign for JustAboutMarketing with a Rs. 7 Lakh budget to generate website traffic. Additionally, I delivered tutorials on Excel and Search Campaigns to enhance learners' skills in data analysis and digital marketing strategies.
Education
Degrees, certifications, and relevant coursework
Indira Gandhi National Open University
Post Graduate Diploma in Management, Business Management
2022 - 2023
Grade: 8.77
Completed a Post Graduate Diploma in Management (PGDM/MBA) with a focus on various aspects of business management and marketing strategies.
University of Agricultural Sciences, Bangalore
Bachelor of Technology, Engineering
2017 - 2021
Grade: 7.65
Earned a Bachelor of Technology (B.Tech) degree, gaining knowledge in engineering principles and applications.
Yenepoya Pre-University College
12th Grade, Science
2015 - 2017
Grade: 83.3%
Completed 12th Grade under the State Board, focusing on foundational education in science and mathematics.
S.M.H.H.S. Davangere
10th Grade, General Education
2014 - 2015
Grade: 90.7%
Completed 10th Grade under the State Board, achieving a strong academic performance.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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