KBKartik Bisht
@kartikbisht
Data-driven marketing analyst with expertise in PPC campaign optimization.
IndiaWhat I'm looking for
I am a dedicated marketing analyst with a strong background in PPC campaign management and performance marketing. With an MBA in Marketing and Operations, I have honed my skills in analyzing and optimizing campaigns for global brands, particularly in the USA. My experience includes utilizing tools like Google Ads, Bing Ads, and Google Analytics to drive significant improvements in key performance metrics.
In my previous roles, I successfully managed and optimized campaigns, achieving notable increases in click-through rates (CTR) and return on ad spend (ROAS). I am adept at conducting thorough analyses, creating insightful reports, and leveraging data to inform strategic decisions. My commitment to continuous improvement and data-driven insights has consistently led to enhanced campaign performance and revenue growth.
Experience
Work history, roles, and key accomplishments
Analyst
EverStylish
Jun 2021 - Oct 2021 (4 months)
Analyzed PPC campaigns for global brands using Google Ads and Bing Ads. Evaluated channel performance with Google Analytics and Snowflake, creating reports on paid search and SEO. Conducted trend analysis and optimized campaigns through keyword research and A/B testing.
Performance Marketer
EverStylish
May 2021 - Oct 2021 (5 months)
Managed and optimized performance campaigns across Google Ads and Meta Ads, driving growth in CTR and ROAS. Utilized Adyogi for automated campaign creation and improved performance through strategic scaling and audience refinement.
Education
Degrees, certifications, and relevant coursework
IUIMS Unison University
Master of Business Administration, Marketing & Operations
2021 - 2023
Grade: 65%
Pursued an MBA with a focus on Marketing and Operations, gaining insights into strategic marketing, operational efficiency, and business management.
GUGraphic Era Hill University
Bachelor of Computer Applications, Computer Applications
2018 - 2021
Grade: 74%
Completed a Bachelor of Computer Applications, focusing on software development, programming languages, and computer science fundamentals.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Skills
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