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@ankurtiwari2
Goal-oriented digital marketing specialist with a focus on performance.
I am a digital marketing specialist with nearly 2 years of experience, dedicated to enhancing campaign effectiveness through analytical methodologies. Currently, I work at Deck Mount, where I implement digital marketing strategies across multiple platforms, including SEO, PPC, social media, and email marketing. My role involves managing a team of freelancers to optimize product listings and drive traffic, achieving a remarkable 3x Return on Ad Spend (ROAS) through targeted marketing enhancements.
My educational background includes an MBA in Marketing from Amity University, complemented by certifications in Full Stack Digital Marketing and Inbound Marketing from HubSpot Academy. I excel in conducting comprehensive market research, developing brand strategies, and executing performance-driven marketing initiatives that stimulate business growth and improve brand recognition. I am passionate about leveraging data to inform marketing strategies and continuously refine campaign performance.
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Work history, roles, and key accomplishments
Deck Mount
Mar 2024 - Present (1 year 8 months)
Spearheaded paid search campaigns across platforms including Google Ads and Meta Ads, optimizing performance for maximum ROI. Designed and developed promotional materials for websites, emails, newsletters, and other digital channels, ensuring alignment with brand messaging.
WOW Summit
May 2023 - Oct 2023 (5 months)
Maintained an up-to-date and accurate customer database, ensuring seamless communication and follow-up. Generated new leads through direct mailers, cold calling, and email outreach, expanding the customer base and driving sales growth.
Cloud Odyssey
Jul 2022 - Jan 2023 (6 months)
Developed content for websites, social media platforms, and email campaigns, driving audience engagement and brand awareness. Led multi-channel digital marketing campaigns, optimized tactics for maximum reach; managed SEO activities, including keyword research, link building, and content optimization, to improve search engine rankings and drive organic traffic.
Degrees, certifications, and relevant coursework
MBA, Marketing
Currently pursuing an MBA in Marketing at Amity University, Noida. This program focuses on advanced marketing strategies and business management principles.
B.Com., Commerce
Completed a Bachelor of Commerce degree from The Bhawanipur Education Society College in 2021. The curriculum covered fundamental business and commerce principles.
Software and tools used professionally
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