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Shivani Gawayi

@shivanigawayi

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Digital Marketing Manager at Kuvega Music Enclave who increased ad campaign CTR by 32% with Google Ads.

Ireland

Message

At Kuvega Music Enclave, I planned and executed AI-enhanced campaigns across Google Ads and Meta, increasing ad campaign CTR by 32%.

I developed and executed full-funnel marketing strategies tailored to the music industry's audience behavior, boosting social media engagement by 45% and studio sales revenue by 30% in six months.

As Client Account Manager at Mad About Digital, I managed client accounts including Sony Music India, Paytm Money, and Josh, developing digital strategies that increased audience engagement by 40%.

At Skipperfit, I designed responsive, mobile-optimized trainer microsites using Canva and HTML templates. I also used Google Forms data and Excel to identify UX pain points and prioritize platform enhancements.

Experience

Work history, roles, and key accomplishments

Digital Marketing Manager

Kuvega Music Enclave

Dec 2022 - Jul 2025 (2 years 7 months)

Led a team of 3 Social Media Executives, implementing workflow systems and weekly sprint planning to ensure consistent, on-brand campaign delivery across platforms, reducing turnaround time by 40%. Increased ad campaign CTR by 32% by planning and executing AI-enhanced campaigns across Google Ads and Meta.

Google Ads Meta Ads Google Trends SEMrush BuzzSumo Campaign Management Team Leadership Workflow Optimization Sprint Planning AI Assisted Campaigns Market Research Competitor Research Keyword Research Full Funnel Marketing Customer Journey Optimization

Client Account Manager

Mad About Digital

Jun 2022 - Dec 2022 (6 months)

Managed high-profile client accounts, including Sony Music India, Paytm Money, and Josh (2M+ followers), by developing and executing customized digital strategies that increased audience engagement by 40% and improved brand perception across platforms. Oversaw the social media team's content calendars, implementing a collaborative planning system that increased content consistency and timeliness b

Account Management Digital Strategy Social Media Management Content Calendar HubSpot Google Sheets Report Automation Cross Functional Collaboration Influencer Marketing UGCs Campaign CreatorIQ Sprout Social Customer Relationship Management

Platform Operations Executive

Skipperfit

Oct 2021 - May 2022 (7 months)

Designed responsive, mobile-optimized trainer microsites using Canva and HTML templates, resulting in a 40% increase in trainer satisfaction and positive user feedback by improving accessibility and navigation. Improved platform usability through AI-powered sentiment and feedback analysis, using Google Forms data and Excel to identify key UX pain points and prioritize enhancements, leading to a me