Shivangi Pandey

I've built content and social strategy across edtech, fintech, consumer tech, and nonprofit organisations where trust and credibility matter. I write, host, voice, produce, publish, and optimise content across YouTube, LinkedIn, Instagram, and X.

At CashKaro, I led brand and content strategy across social, digital ads, landing pages, OOH, and CRM, driving ₹8L+ in monthly revenue through lifecycle and retention campaigns. I used Power BI and CleverTap to optimise campaigns, sustaining 3.5%–4.5% push CTR and 5.5%–7.2% WhatsApp CTR through continuous testing.

At Physics Wallah, I created and optimised 1,600+ assets across video, blogs, emails, landing pages, push notifications, and PR. My A/B testing of creative and messaging increased engagement and retention by 25%+, and I was named Star Performer of the Quarter twice.

I've also written YouTube scripts for StudyIQ, PW OnlyIAS, SSBCrack Exams, and Study Glows, with scripts reaching 100K+ views. At CodeYogi Foundation, I built and ran the complete social content engine from zero, using a generative AI stack to move quickly from concept to publish.