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Gunjan Piplani

@gunjanpiplani

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I build social content ecosystems that turn student audiences into counselling registrations.

India

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What I'm looking for

I'm looking to lead social and content ecosystems that combine platform-native storytelling, SEO, audience engagement, and measurable conversion outcomes.

At Shiksha Study Abroad, I build and lead the full social content ecosystem across YouTube, short-form video, and website content, turning platform-native storytelling into counselling registrations.

I've led YouTube strategy since 2019, launched a Shorts programme, and created Free IELTS & TOEFL Live Classes to build learner relationships, reduce dropout, and convert engaged students. I lead, mentor, and scale a 14+ author and creator team through training frameworks, KPIs, TNA cycles, and onboarding playbooks.

Across 14+ years in international education, real estate, construction, and retail, I've built content calendars, quality-audit frameworks for 1,000+ pages, and full-funnel strategies spanning awareness through conversion. I work closely with Product, SEO, counsellors, and commercial teams to make content compound.

Experience

Work history, roles, and key accomplishments

Current

Sr. Manager, Content & Social Strategy

Current

Shiksha Study Abroad (Naukri.com Group)

Jul 2019 - Present (7 years 2 months)

Built and own Shiksha Study Abroad's end-to-end social content strategy, including YouTube and short-form video, reaching India's largest study abroad audience. Lead a 14+ content author+creator team and drive the full social-to-registration conversion funnel.

YouTube Strategy Short form Video Content Strategy Team Leadership Social Analytics SEO Conversion Focused Content Quality Audits Google Analytics Google Search Console

Deputy Manager, Content

Housing.com, PropTiger.com & Makaan.com

Jul 2015 - Jul 2019 (4 years)

Anchored 'City Beat' weekly video series with end-to-end scripting and VO production. Contributed to editorial content strategy for PropGuide and MakaaniQ across writing, editing, publishing, and CMS.

Video Production Scripting Editorial Strategy CMS Content Management

Chief Sub-Editor → Sr. Sub-Editor

Franchise India (Retailer)

May 2014 - Jul 2015 (1 year 2 months)

Led editorial for the Retailer division (magazine + indianretailer.com + licenseindia.com) and represented the publication at an international press conference in Sri Lanka.

Editorial Management Content Curation Publishing