Skip to main content
HimalayasHimalayas logo
Shalini UserSU
Open to opportunities

Shalini User

@shaliniuser4

Performance-driven Social Media & Paid Campaign Specialist focused on lead generation for real estate growth.

India
Message

What I'm looking for

I’m looking for a role where I can own end-to-end paid social campaigns, optimize Meta/Google performance using A/B testing, and deliver clear reporting—while collaborating creatively to generate high-quality leads and grow audiences.

I’m a performance-driven Social Media & Paid Campaign Specialist with hands-on experience running Meta Ads for real estate lead generation. At Housivity, I managed end-to-end paid campaign strategy—scaling monthly budgets from ₹1L to ₹3.5L+ and totaling ₹23L+ in ad spend across 12 months.

I focus on full-funnel execution, including audience targeting, ad copywriting, creative briefing, A/B testing, and performance optimization. I’ve reduced cost per lead by 25% while scaling spend 3.5×, and delivered 16M+ cumulative reach across Meta, LinkedIn, and YouTube, with strong follower growth.

I’m also strong in creative strategy backed by reporting to marketing leadership—monitoring performance in Meta Business Manager, improving campaign efficiency by 20%, and coordinating with designers for iteration. From my social media internship and freelance projects, I built disciplined content calendar execution and engagement growth through consistent scheduling and optimization.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

PU

Punjab University

Master of Commerce (M.Com), Marketing & HR

Completed an M.Com in Marketing & HR at Punjab University.

PU

Punjab University

Bachelor of Commerce (Honours), Commerce

Completed a B.Com (Honours) at Punjab University.

Tech stack

Software and tools used professionally

Find your dream job

Sign up now and join over 250,000+ remote workers who receive personalized job alerts, curated job matches, and more for free!

Sign up
Himalayas profile for an example user named Frankie Sullivan