Open to opportunities

Shalini User

@shaliniuser4

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Performance-driven Social Media & Paid Campaign Specialist focused on lead generation for real estate growth.

India

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What I'm looking for

I’m looking for a role where I can own end-to-end paid social campaigns, optimize Meta/Google performance using A/B testing, and deliver clear reporting—while collaborating creatively to generate high-quality leads and grow audiences.

I’m a performance-driven Social Media & Paid Campaign Specialist with hands-on experience running Meta Ads for real estate lead generation. At Housivity, I managed end-to-end paid campaign strategy—scaling monthly budgets from ₹1L to ₹3.5L+ and totaling ₹23L+ in ad spend across 12 months.

I focus on full-funnel execution, including audience targeting, ad copywriting, creative briefing, A/B testing, and performance optimization. I’ve reduced cost per lead by 25% while scaling spend 3.5×, and delivered 16M+ cumulative reach across Meta, LinkedIn, and YouTube, with strong follower growth.

I’m also strong in creative strategy backed by reporting to marketing leadership—monitoring performance in Meta Business Manager, improving campaign efficiency by 20%, and coordinating with designers for iteration. From my social media internship and freelance projects, I built disciplined content calendar execution and engagement growth through consistent scheduling and optimization.

Experience

Work history, roles, and key accomplishments

Freelance Social Media

Freelance

Jan 2024 - Dec 2024 (11 months)

Developed social media calendars and executed paid ad campaigns for small businesses, creating ad copies and performing basic campaign setup and optimization.

Social Media Strategy Campaign Setup Performance Optimization Audience Targeting Reporting

Social Media Intern

B2B Rocket

Jan 2024 - Mar 2024 (2 months)

Managed and scheduled posts across LinkedIn, Facebook, and Instagram, increasing audience engagement by 15% through improved copywriting and consistent content scheduling.