Open to opportunities

Shinjini Kohli

@shinjinikohli

Message

I grow founder and brand audiences through data-led social strategy, copywriting, and performance testing.

India

Message

What I'm looking for

I'm looking to build data-led content and social growth systems for founder, D2C, healthtech, or conservation-focused brands, combining organic strategy, copywriting, community engagement, and paid campaign optimisation.

I've built and grown 10+ founder and C-suite brand voices at LinkedIn Park, combining content calendars, competitor audits, hook testing, copywriting, and community engagement. My data-led iteration drove 759% impressions growth and 12,950 new organic followers for a flagship founder account.

At Blinkk, I built Instagram from zero as the D2C home décor brand's primary channel, generating roughly 40% audience engagement growth and 500+ sales in eight months without an external agency. I also planned and optimised Meta and Google Ads alongside organic campaigns.

I've created B2B healthtech scripts and onboarding content that contributed to about 30% adoption growth, and developed audience-first English curriculum for 100+ students across 20+ nationalities. My dental background, TESOL training, and climate-change studies also fuel my interest in conservation storytelling.

Experience

Work history, roles, and key accomplishments

Content Strategist & Writer

LinkedIn Park

Jan 2025 - Dec 2026 (1 year 11 months)

Owned content strategy, calendars, and copy for 10+ founder and C-suite accounts simultaneously, driving 759% impressions growth on a flagship account through iterative testing. Managed direct community engagement at scale with 800+ personalised outreach messages.

Content Strategy Copywriting Social Media Management Keyword Research Community Engagement Outreach Brand Voice

Content Strategist & Script Writer

Healthrytix

Jan 2025 - Dec 2025 (11 months)

Scripted explainer videos, onboarding guides, and social content for a niche B2B platform, contributing to ~30% uplift in adoption. Adapted register and tone per audience segment while holding one consistent brand voice.

Content Strategy Social Media Content B2B Marketing Brand Voice Audience Segmentation

English Curriculum Writer & Educator

France

Jan 2022 - Dec 2024 (2 years 11 months)

Built audience-first content for 100+ students across 20+ nationalities, lifting completion rates from ~70% to ~90% in a year.

Curriculum Development Content Creation Education Audience Engagement

Co-founder, Content & Marketing Lead

Blinkk, KOKAP LLP

Jan 2021 - Dec 2022 (1 year 11 months)

Built and managed Instagram as the brand's primary channel from zero, driving ~40% engagement growth and 500+ sales in 8 months. Planned and ran Meta and Google Ads campaigns end-to-end alongside organic content.

Instagram Marketing Content Creation Social Media Strategy Meta Ads Google Ads Campaign Management Brand Building Organic Growth