Shimin Chen

I am a product operations professional with experience driving community growth and cross-platform content strategies at Tencent Cloud. My background combines a Master’s in Digital Culture & Society from King's College London with a technical undergraduate degree in Electronic Information Engineering.

At Tencent I led end-to-end community operations, growing the user base by 80,000+ and surpassing 200,000 total users, increasing conversion rates (28% growth) and raising monthly active rate to 37% during my tenure; I also helped drive GMV over 2M RMB during a major promotion. I have created social media account matrices and produced 10+ viral posts with 700,000+ total exposures.

I have hands-on experience in brand marketing, campaign data analysis, client relations, and media production from internships at Xiaohongshu and other companies, and I use tools such as Figma, Photoshop, Adobe Premiere, CapCut, HTML/CSS, and C/C++. I am motivated to apply my skills to drive engagement and measurable platform growth.