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huijun liu

@huijunliu

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Advertising and new-media operator skilled in content strategy, market research, and campaign optimization.

China

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What I'm looking for

I seek a role in advertising or new-media where I can drive content strategy, optimize engagement with data-led insights, grow regional accounts, and collaborate in creative, impact-oriented teams.

I am an advertising undergraduate at Huazhong University of Science and Technology with hands-on experience in new-media operations, content strategy, and market research. I led content optimization projects at a state-owned automaker internship, improving click-through rates and scaling regional account performance.

I have practical strengths in data-driven market research—winning a national third prize in a market research & analysis competition—plus experience leading campus teams, organizing 20+ events, and managing student mental-health center communications. I routinely create original long-form and short-form content, driving thousands of reads and engagements.

My toolkit includes Canva, Photoshop, Illustrator, Xiumi, Jianying, PowerPoint, Excel and Word; I excel at cross-functional coordination, creative ideation, and delivering measurable improvements in engagement and compliance.

Experience

Work history, roles, and key accomplishments

Current

New Media Operations Intern

Current

岚图汽车科技有限公司

Jul 2025 - Present (3 months)

Conducted content review and optimization across platforms, improving ad click-through rate by 15% and producing 10+ original posts with single-post reads exceeding 10,000; supported Beijing account optimization that doubled content reach.

Content Review New Media Operations Copywriting Data Analysis Social Media Strategy Canva Photoshop Video Editing Campaign Optimization

Education

Degrees, certifications, and relevant coursework

Huazhong University of Science and Technology

Bachelor of Arts, Advertising

2023 -

Activities and societies: Student leader roles (student mental health service center director), campus publicity and new media operations, led social practice and rural outreach teams, organized 20+ events, produced 30+ departmental posts, and won multiple regional and national awards in competitions.

Pursuing an undergraduate degree in Advertising with coursework in strategic communication, media strategy, market research, data analysis, and creative production.