I've built full-funnel marketing, brand, and growth strategies across fintech, consumer technology, and B2B platforms. Most recently, I contributed to brand repositioning for a US fintech with USD 200M+ deployed across global SaaS and AI brands.
At Refex Group, I served as the central communications POC across seven businesses, created SOPs that improved speed-to-market by 2–4 days, and led executive LinkedIn positioning for the MD and CEO. At Glance (InMobi), I shaped creative strategy for 150+ monthly assets, helped scale the user base by 3M, increased in-app engagement by 35%, and drove 36M+ campaign views.
My work combines consumer research, content strategy, regional marketing, and measurable business outcomes—from launching a data analytics offering adopted by 25% of 500+ D2C brands to growing MoneyTap's follower base by 75K+.
