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Aastha Tiwari

@aasthatiwari2

Marketing strategy manager at Value Research who repositioned its financial research brand and grew a flagship subscription’s revenue 108% year over year.

India

Message

At Value Research, I repositioned the brand as an authority in financial research and shaped messaging across four products with the CEO and VP. I also grew a flagship wealth research subscription’s revenue 108% year over year.

I scaled a premium monthly stock and fund magazine to 5.5 times its subscriber count and improved landing-page conversion from 11% to 38%. For premium subscriptions, I oversaw an annual media budget of INR 1 crore while maintaining 2.5x ROAS.

Earlier, at Emkay Global Financial Services, I built SEO content strategy that took 60% of target keywords to page one and launched a weekly finance newsletter. At The Media Ant, I increased organic social engagement and followers by 55% within one year and built and managed a classified-listing website on WordPress.

Experience

Work history, roles, and key accomplishments

Digital Marketing Lead

Value Research

Sep 2022 - Jun 2026 (3 years 9 months)

Scaled a premium subscription 5.5x in subscribers and drove 108% YoY revenue growth through positioning and full-funnel go-to-market. Led integrated campaigns, brand repositioning, and conversion optimization.

Marketing Strategy Brand Positioning Go To Market Integrated Marketing Campaign Management Audience Segmentation Conversion Rate Optimization A B Testing Lifecycle Marketing Email Marketing Customer Journey Mapping GA4 Looker Hotjar Microsoft Clarity HTML CSS WordPress AI Assisted Landing Pages

Content Marketing Strategist

Emkay Global Financial Services

Feb 2021 - Aug 2022 (1 year 6 months)

Built content strategy across SEO, social, and acquisition, taking 60% of target keywords to page one. Launched a weekly finance newsletter and led influencer partnerships and paid creative strategy.

Content Strategy SEO Email Marketing Mailchimp Social Media Marketing Influencer Marketing Paid Creative Behavioral Email Cross Selling

Associate Social Media Marketing Manager

The Media Ant

Jul 2019 - Feb 2021 (1 year 7 months)

Increased organic social media engagement and followers by 55% and organic search traffic by 78% through content strategy and SEO. Built and managed a WordPress classified-listing website.

Social Media Marketing Content Strategy SEO Keyword Research WordPress On Page SEO