Shiau-Jiun Rohe
@shiau-jiunrohe
Data-driven marketing leader translating customer insights into go-to-market strategy for brand growth and commercial performance.
What I'm looking for
I’m an MBA graduate based in Germany with 5 years of experience in integrated marketing, business analysis, and cross-functional project coordination across European and Asian markets. I bring a proven track record of supporting market expansion and turning data, customer insights, and market trends into actionable marketing strategies and business recommendations.
As Marketing Manager at BlueWalker GmbH, I supported sales teams, distributors, and partners by building marketing kits and materials (EDMs, flyers, demo videos), coordinating cross-functional initiatives, and identifying partnerships to drive market expansion in France and Spain. I also used trade exhibitions as business development platforms and strengthened decision-making through performance analysis and market insights.
Previously, as Assistant Marketing Manager at ACE Energy, I managed the full trade show lifecycle, supported sales with tailored sales kits and commercial materials, and organized an online webinar that generated ~100 registrations in 6 weeks with over 98% attendance. Earlier at Business Weekly Group, I led multi-industry projects with budgets exceeding USD 400,000, leveraged CRM for lead generation and event coordination, and delivered data-driven insights using Power BI and Google Analytics—so stakeholders can act with confidence.
Experience
Work history, roles, and key accomplishments
Marketing Manager
BlueWalker GmbH
May 2023 - Aug 2024 (1 year 3 months)
Supported the sales team, distributors, and partners by creating marketing kits and commercial materials (EDMs, flyers, product demo videos) and coordinating cross-functional initiatives across sales, product, and suppliers. Helped drive market expansion by identifying partnerships in France and Spain and supporting decisions with performance analysis and market insights.
Assistant Marketing Manager
ACE Energy
May 2023 - Aug 2024 (1 year 3 months)
Managed the full trade-show lifecycle (e.g., COMPUTEX), including event collateral, PR exposure, booth design, logistics planning, and post-event lead tracking. Developed sales kits and ran a webinar that generated ~100 registrations in 6 weeks with 98%+ attendance, supported by competitor and market analysis.
Marketing Supervisor
Business Weekly Group
Aug 2020 - May 2023 (2 years 9 months)
Managed multi-industry projects with budgets exceeding USD 400,000 and acted as a key interface between clients and internal teams to ensure delivery. Used CRM for lead generation, email marketing, and event coordination, and delivered data-driven insights via Power BI and Google Analytics to tailor B2B solutions.
Education
Degrees, certifications, and relevant coursework
FOM Hochschule
Master of Business Administration (MBA), Business Administration
2024 - 2026
Grade: 1,5
Completed a Master of Business Administration (MBA) at FOM Hochschule in Germany (2024–2026), earning a final grade of 1,5.
National Taiwan University
Bachelor, Bachelor
2014 - 2018
Earned a Bachelor degree at National Taiwan University in Taiwan (2014–2018).
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Social media
Job categories
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