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Shiau-Jiun RoheSR
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Shiau-Jiun Rohe

@shiau-jiunrohe

Data-driven marketing leader translating customer insights into go-to-market strategy for brand growth and commercial performance.

Germany
Message

What I'm looking for

I’m looking to drive go-to-market strategy, brand growth, and commercial performance—using market and performance analysis to build sales enablement, coordinate cross-functional teams, and deliver measurable results through events and content.

I’m an MBA graduate based in Germany with 5 years of experience in integrated marketing, business analysis, and cross-functional project coordination across European and Asian markets. I bring a proven track record of supporting market expansion and turning data, customer insights, and market trends into actionable marketing strategies and business recommendations.

As Marketing Manager at BlueWalker GmbH, I supported sales teams, distributors, and partners by building marketing kits and materials (EDMs, flyers, demo videos), coordinating cross-functional initiatives, and identifying partnerships to drive market expansion in France and Spain. I also used trade exhibitions as business development platforms and strengthened decision-making through performance analysis and market insights.

Previously, as Assistant Marketing Manager at ACE Energy, I managed the full trade show lifecycle, supported sales with tailored sales kits and commercial materials, and organized an online webinar that generated ~100 registrations in 6 weeks with over 98% attendance. Earlier at Business Weekly Group, I led multi-industry projects with budgets exceeding USD 400,000, leveraged CRM for lead generation and event coordination, and delivered data-driven insights using Power BI and Google Analytics—so stakeholders can act with confidence.

Experience

Work history, roles, and key accomplishments

BG

Marketing Manager

BlueWalker GmbH

May 2023 - Aug 2024 (1 year 3 months)

Supported the sales team, distributors, and partners by creating marketing kits and commercial materials (EDMs, flyers, product demo videos) and coordinating cross-functional initiatives across sales, product, and suppliers. Helped drive market expansion by identifying partnerships in France and Spain and supporting decisions with performance analysis and market insights.

AE

Assistant Marketing Manager

ACE Energy

May 2023 - Aug 2024 (1 year 3 months)

Managed the full trade-show lifecycle (e.g., COMPUTEX), including event collateral, PR exposure, booth design, logistics planning, and post-event lead tracking. Developed sales kits and ran a webinar that generated ~100 registrations in 6 weeks with 98%+ attendance, supported by competitor and market analysis.

BG

Marketing Supervisor

Business Weekly Group

Aug 2020 - May 2023 (2 years 9 months)

Managed multi-industry projects with budgets exceeding USD 400,000 and acted as a key interface between clients and internal teams to ensure delivery. Used CRM for lead generation, email marketing, and event coordination, and delivered data-driven insights via Power BI and Google Analytics to tailor B2B solutions.

Education

Degrees, certifications, and relevant coursework

FOM Hochschule logoFH

FOM Hochschule

Master of Business Administration (MBA), Business Administration

2024 - 2026

Grade: 1,5

Completed a Master of Business Administration (MBA) at FOM Hochschule in Germany (2024–2026), earning a final grade of 1,5.

National Taiwan University logoNU

National Taiwan University

Bachelor, Bachelor

2014 - 2018

Earned a Bachelor degree at National Taiwan University in Taiwan (2014–2018).

Tech stack

Software and tools used professionally

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