Shelby Nichols

Founded and managed a consulting firm specializing in operational optimization, project management, and business growth strategies for startups, non-profits, and growing enterprises. Developed and implemented customized solutions to streamline workflows, improve efficiency, and maximize profitability for clients.

Managed internal systems and operations alongside the leadership team, co-managed client retention and accounts receivables with the CEO. Ensured smooth operations across departments through project management, resource allocation, and workflow optimization, playing a key role in internal operations by tracking KPIs and overseeing quarterly goals.

Led day-to-day workflows to ensure timely project completion by managing dependencies and troubleshooting blockers, coordinating project meetings and facilitating cross-team collaboration. Managed standard operating procedures (SOPs), created organizational workflow templates, and systematically identified problems to implement improvements.

Worked as an internal liaison, reporting to the CEO and Operations Manager, and led improvement projects across multiple departments. Provided project management and process development expertise to enhance internal and external performance, researching industry trends and identifying opportunities for business growth.

Focused on understanding market dynamics, consumer behavior, and strategic marketing principles. Gained expertise in developing and implementing marketing campaigns.

Developed advanced business acumen, leadership skills, and strategic thinking. Focused on operational optimization, project management, and business growth strategies.