Open to opportunities

Sheila Wanjiru

@sheilawanjiru

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Business development and marketing leader driving growth across AI, Web3, and fintech.

Kenya

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What I'm looking for

I seek roles building and scaling developer ecosystems and partnerships, with autonomy, cross-functional collaboration, and impact-focused growth opportunities.

I am a business development and marketing leader with 6+ years scaling developer ecosystems across Africa and globally, currently leading Business Development at XRA Agency and co-founding Code Quarium. I specialize in closing high-value partnerships, building ambassador programs, and aligning technical communities with commercial strategy.

My work includes directing major hackathons and summits, designing AI incubator programs for Global South developers, and launching regional ambassador programs that onboarded 50+ leads across multiple countries. I build CRM and reporting dashboards that reduced community operations overhead by 30% and increased engagement and retention through structured community frameworks.

I bring cross-cultural leadership, executive advisory experience, and a track record of delivering measurable impact in AI, Web3, and fintech sectors. I am passionate about creating sustainable learning and growth pathways for emerging tech talent across Africa.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder

Current

Code Quarium

Jan 2026 - Present (2 months)

Co-founded a developer-focused platform to upskill emerging African talent; drove strategic direction, partnerships, curriculum integration, and operations to build a sustainable builder community.

Partnership Development Community Growth Operations Program Management

Current

Head of Business Development

Current

XRA Agency

Sep 2025 - Present (6 months)

Lead business development strategy securing high-impact partnerships across AI and Web3 in Africa, Asia, and Europe; directed SingularityNET and BGI Summit hackathons and launched an AI incubator for Global South developers.

Partnerships Community Development Program Design CRM Event Management

Ecosystem Lead, Africa

KRNL Labs

Oct 2024 - Jan 2026 (1 year 3 months)

Directed developer ecosystem expansion across Kenya, Ghana, Ethiopia, and Nigeria; designed and launched the KRNL Ambassador Program onboarding 50+ regional leads and built CRM/reporting dashboards reducing overhead by 30%.

Ecosystem Growth Ambassador Program CRM Dashboards Community Management Analytics

Operations Lead

Curated Connections

Apr 2024 - Jan 2026 (1 year 9 months)

Launched and managed a dual-country engagement platform integrating CRM and feedback tools, applying Web3 community frameworks to increase participant retention by 40%.

Operations Management CRM Integration Retention

Marketing & Business Development Consultant

Mam-laka (ImpalaPay)

Sep 2025 - Dec 2025 (3 months)

Led marketing and community growth for a cross-border payments fintech, built strategic partnerships to expand regional presence, and advised leadership on B2B integrations and product-market alignment.

Fintech Partnerships Community Growth Marketing Strategy Stakeholder Management Product Market Fit CRM

BD & Technical Program Lead

HER DAO Kenya

Jan 2024 - Dec 2025 (1 year 11 months)

Closed strategic partnerships supporting 200+ developers to access grants, hackathons, and fellowships; negotiated sponsorships for global residencies and created outreach playbooks to improve partner retention.

Business Development Sponsorship Negotiation Program Management Partnerships Community Strategy

Community Lead

Crypsense Digital Group

May 2022 - Jun 2024 (2 years 1 month)

Organized 15+ large-scale Web3 education events across East Africa, built partnerships with accelerators and universities, and increased user adoption by 35%.

Event Management Community Building Partnership Development Web3 Education Stakeholder Engagement Growth Strategy

Community Lead

Africa Women of Web3

Mar 2023 - Apr 2024 (1 year 1 month)

Directed the Africa Women of Web3 Conference driving 20% growth in developer participation and launched mentorship programs connecting 300+ women with Web3 professionals.

Conference Leadership Mentorship Programs Community Outreach Event Coordination Partnership Building

Associate

Paxful

Dec 2019 - Jun 2022 (2 years 6 months)

Onboarded 1,000+ traders in three months through targeted community outreach and education, and conducted onboarding sessions to improve crypto literacy.

User Onboarding Community Outreach Growth Operations User Acquisition Support