shefali kothari
@shefalikothari
Digital marketer and content specialist with e‑commerce and customer service experience.
What I'm looking for
I am a digital marketing and content professional with experience across social media, SEO, email marketing, content editing and e‑commerce listing and management. I have run my own proprietor e‑commerce business and supported marketing operations for agencies and companies, delivering improvements in visibility and customer engagement.
My background includes customer service and back‑office roles—handling client queries, research, reporting and feedback analysis—which complement my marketing skill set and help me align campaigns to customer needs. I bring strong analytic, organizational and communication skills, and experience managing deadlines under pressure.
I am motivated to contribute to a reputable organization where I can continue to grow my digital marketing, content and e‑commerce expertise while positively impacting business outcomes.
Experience
Work history, roles, and key accomplishments
Digital Marketing Executive
Keyson Solutions LLP
Apr 2024 - Aug 2024 (4 months)
Executed social media, email and SEO campaigns (on-page and off-page), managed Google reviews and grew follower engagement through planning and execution over a 5-month contract.
Back Office Executive
PPS Mortgage Consultancy
Jan 2024 - Mar 2024 (2 months)
Provided back-office support including UK mortgage learning, data entry, research analysis, client reporting and query resolution during a 3-month engagement.
Ecommerce Sales & Marketing
Bestdeal Impex
May 2018 - Dec 2023 (5 years 7 months)
Founded and operated an e-commerce proprietorship managing product listings, keyword optimization, content editing, packaging and billing across Amazon and Flipkart from 2018–2023.
Tele & Customer Executive
Cochlear Medical Device Company India Pvt Ltd
Jul 2023 - Oct 2023 (3 months)
Collected and analyzed customer feedback, handled complaints, provided product information and resolved service issues to improve customer satisfaction between July and October 2023.
Digital Marketing Associate
BirthdayInspire.com
Aug 2017 - Jan 2018 (5 months)
Executed content editing, email marketing, SEO (on-page and off-page) and social media activities to support digital campaigns between Aug 2017 and Jan 2018.
Content Editor
InvestmentYogi.com
May 2010 - Aug 2010 (3 months)
Maintained and edited financial content, handled record representation and client interactions while resolving content queries during a summer 2010 engagement.
Content Editor
SolidGyan.com
Jun 2008 - Mar 2010 (1 year 9 months)
Wrote and edited content, resolved client queries and handled client interactions from June 2008 to March 2010.
Library Assistant
Janmabhoomi Press
May 2001 - Jun 2002 (1 year 1 month)
Managed information handling, branding of information and responded to library queries during a 2001–2002 tenure.
Education
Degrees, certifications, and relevant coursework
ICIT Institute
Certificate, Digital Marketing
2017 - 2017
Completed a Digital Marketing program at ICIT Institute in 2017 focusing on SEO, email marketing, and social media strategies.
Madurai Kamaraj University
Master of Library and Information Science, Library and Information Science
2004 - 2004
Completed Master of Library and Information Science (M.L.I.Sc) at Madurai Kamaraj University in 2004.
SNDT Women's University
Bachelor of Library and Information Science, Library and Information Science
2001 - 2001
Completed Bachelor of Library and Information Science (B.L.I.Sc) at SNDT Women's University in 2001.
University of Mumbai
Bachelor of Commerce, Accounting and Information Technology
2000 - 2000
Completed Bachelor of Commerce in Accounting & IT at the University of Mumbai in 2000.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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